Hindsight is always best to know such - re: foolishness of taking on OJ book. Yeah, appears was very foolish for that editor/agent/pub house - who first took it on. For, they lost a lot.
However, initially? Could have been a possible career maker of huge proportions. It did not turn out that way from the original attempt, but there was always a chance that such was the "scoop of a lifetime" that would make a ton of money.
Was not waaaaay outside the box to think that people would want to read the book - even from OJ perspective. Obviously, was not just one person thinking so, for a pub house (reputable) took on the project. Thus, many believed there was merit to doing the project. All it needed was public positive opinion to finalize the deal. Which was not given. But, who knew? Could, very realistically, have gone the other way - (even if the proceeds would have gone to Goldman family without them interceding to get the money owed them) - and been a huge money maker for pub house. Had it only been well received when publicity came out.
Seems to be a huge trend for people to want to know the famous - every minute detail of their lives (down to what ply toilet paper they use). Add to that the preoccupation with Infamy even more. People really like to read about true crimes, murderers, famous people who have problems with addiction, stalkers, etc. And seem really to have preoccupation with one-time heros/famous people that have fallen from grace and become infamous even more.
So today? Yeah, seems silly the chance was taken for it was not successful as originally started. But, it could have easily gone the other way too.
Christine