View Full Version : promoting e-books

05-26-2005, 12:51 PM
My e-books sales have been fairly good but I don't think I am really holding up my end regards promotion. How exactly does one go about promoting ebooks? I have a website where I post reviews and links. I hear there are readers lists? What about a guestbook? What has worked for you guys?

07-20-2005, 09:07 AM
My e-books sales have been fairly good but I don't think I am really holding up my end regards promotion. How exactly does one go about promoting ebooks? I have a website where I post reviews and links. I hear there are readers lists? What about a guestbook? What has worked for you guys?

I can recommend a non- expensive ebook that I also purchased to help you with promoting / marketing

the link is

I can't believe how simple these steps were and it works for me.

I have not tried selling my own erotica book on Amazon.com and don't know how to go about it. Has anyone tried them? I would appreciate any help also.

Cathy C
07-20-2005, 06:58 PM
There are a number of different ways to promote e-books. I presume that it's erotica, yes? The first thing you want to do is to get lots of reviews. That's free promotion to everyone who visits that site. If it gets top marks, it will only add to sales. If the review isn't terrific, that's not such a bad thing, because most readers are pretty forgiving if they like the plot. They understand that reviewers are people too and not everybody agrees on likes/dislikes.

Here's a list of romance websites/magazines that will also do most erotic:

1. Blythe Barnhill, All About Romance - blythe_aar@comcast.net (http://absolutewrite.com/ym/Compose?To=blythe_aar@comcast.net)
2. JoAnn, Fallen Angel Reviews - joann@fallenangelreviews.com (http://absolutewrite.com/ym/Compose?To=joann@fallenangelreviews.com)
3. Kathy Boswell, The Best Reviews - editor@thebestreviews.com (http://absolutewrite.com/ym/Compose?To=editor@thebestreviews.com)
4. Simone, The Romance Studio - Reviews@theromancestudio.com (http://absolutewrite.com/ym/Compose?To=Reviews@theromancestudio.com)
5. Kelley Hartsell, LoveRomances - kelley@loveromances.com (http://absolutewrite.com/ym/Compose?To=kelley@loveromances.com)
6. Linda Westburg, RBL Romantica Reviews - lwestburg@sbcglobal.net (http://absolutewrite.com/ym/Compose?To=lwestburg@sbcglobal.net)
7. Livia, Romance Readers Connection - Romreadcon@aol.com (http://absolutewrite.com/ym/Compose?To=Romreadcon@aol.com)
8. Editor, Word Weaving Reviews - editor@wordweaving.com (http://absolutewrite.com/ym/Compose?To=editor@wordweaving.com)
9. Tracy, Roundtable Reviews - tracy@roundtablereviews.com (http://absolutewrite.com/ym/Compose?To=tracy@roundtablereviews.com)
10. Editor, Romance Junkies - reviews@romancejunkies.com (http://absolutewrite.com/ym/Compose?To=reviews@romancejunkies.com)
11. Terrie Figueroa, Romance Reviews Today - Terrie_Figueroa@romrevtoday.com (http://absolutewrite.com/ym/Compose?To=Terrie_Figueroa@romrevtoday.com)
12. Vickie Denney, Reader to Reader Reviews - vickie@newandusedbooks.com (http://absolutewrite.com/ym/Compose?To=vickie@newandusedbooks.com)
13. Hank Wagner, Hellnotes - HankW26159@aol.com (http://absolutewrite.com/ym/Compose?To=HankW26159@aol.com)
14. Melinda Barrera, Enchanted in Romance - melinda_barrera@sbcglobal.net (http://absolutewrite.com/ym/Compose?To=melinda_barrera@sbcglobal.net)
15. Jacqueline Lichtenberg, Sime-Gen Reviews - reviews@simegen.com (http://absolutewrite.com/ym/Compose?To=reviews@simegen.com)
16. David, In Other Worlds - david@inotherworlds.com (http://absolutewrite.com/ym/Compose?To=david@inotherworlds.com)
17. Tara Green, Romance Designs - tara@romancedesigns.com (http://absolutewrite.com/ym/Compose?To=tara@romancedesigns.com)
18. Karen, Find Out About New Books & Coffeetime Romance - KarenkaraGA@aol.com (http://absolutewrite.com/ym/Compose?To=KarenkaraGA@aol.com)
19. Mireya, Just Erotic Romance Reviews - minina62@yahoo.com (minina62@yahoo.com)

You definitely want to send it to JERR, since they're the most respected erotic reviewer.

Next, you'll want to join some Yahoo and Google romance loops and introduce yourself. You don't have to actively post bunches afterward and can get digests for a time, but the initial introduction will do you worlds of good. You can find loops and groups by clicking on the "Groups" link at both the Yahoo and Google sites and typing in "erotica" or "romance", and then choosing the ones to join. Some of them get a lot of mail, but a lot of them really don't. Still you might want to set up a special free e-mail account just for your loops. That way, it doesn't clog up your regular box. Again, except for a bit of time, this is free.

I haven't found that guestbooks work all that well. Frankly, you end up getting more spam than visitors. Lots of authors started with guestbooks but many have given them up because you can't hardly wade through the spam to get to the real posts.

Conferences are another good way to get exposure. If you can't afford to attend, there's nothing saying that your BOOK can't! Again, another reason for loops and groups is to find people who are already going to the conference and might be willing to take a small batch of postcards or bookmarks to place on the goodie table. Last year, I attended one conference, but my BOOK attended eight! LOL!

Bookmarks aren't very expensive to buy from sites or they're easy to make in most word processing programs. Some inexpensive places to get bookmarks are Earthly Charms, http://www.earthlycharms.com (http://www.earthlycharms.com/) ; Vista Printing, http://vistaprint.com (http://vistaprint.com/). I was really happy with the postcards from 4over4.com, http://www.4over4.com (http://www.4over4.com/)

If you want to put a few more dollars into the marketing push, you might consider a program that Romantic Times has started. For a fee of $100, you can send them bookmarks, postcards or posters that they will include in the package with their magazine to 700 romance-friendly bookstores all over the country. That's a HUGE benefit, because some of the romance-friendly independent stores are starting to carry e-books on the shelves. If even 10% think it's interesting, your sales could skyrocket. You can find this at: http://www.romantictimes.com (http://www.romantictimes.com/) then click on "Writers" at the bottom and then on "Ad Rates and Deadlines" and "Special Mailings". I'd like to give you the direct link, but there isn't one. They have a very frustrating site, because everything is in frames, without individual web page addresses.

Those are a few suggestions to start with. Yell if you have any more questions!

07-20-2005, 07:18 PM

I've worked my way around some of thise issues since first posting this thread but that's one hell of a reply Cathy! Lots of very useful information.

I totally agree about reviews being very important. Looking into review sites also got me started as a reviewer too--lots of fun and free books :)

Cathy C
07-21-2005, 03:03 AM
LOL! Fortunately, I had just completed teaching a full week workshop on marketing romance and erotica! It was right at hand... ;)

Cantara Christopher
07-24-2005, 07:55 PM
I went here to get that Special Mailing rate for Romantic Times:


Hope this helps!

[/url][url="http://www.romantictimes.com/index.html?/d_magaz/d6ad1.shtml"] (http://www.romantictimes.com/index.html?/d_magaz/d6ad1.shtml)

Cathy C
09-06-2005, 07:38 PM
For self-pubbing, your best option is to go through Fictionwise (http://www.fictionwise.com/), or Amazon.com's small publisher program called Advantage (http://http://www.amazon.com/exec/obidos/subst/partners/direct/advantage/home.html/ref=adv_ld_advl/002-6844030-5435231), and the like. Fictionwise is a very large seller of e-books, including e-book versions of major print publisher offerings. They already have the whole credit card thing handled, so you don't have to fuss with it. You might consider setting up either a PayPal account or a NETeller account to handle payments and debits.

I think that Barnes & Noble.com also has a small publisher program, but I'd have to search for the addy.
Good luck!

10-02-2005, 12:43 AM
Wow, I learn so much from you.

Cathy C
10-10-2005, 05:40 PM
Well, it wasn't really a formal "workshop," per se. I just posted lectures of a workshop I'd given. Feel free to read the threads over on the Romance board and ask any questions you want. It's sort of an on-going thing --- just another service to our regulars! :)

Eric Summers
10-13-2005, 12:46 AM
Google adwords is not a bad program either. You can control how much you spend on it, etc. It's pretty automatic and I've gotten good results with other webpages I have. So if you have a webpage for your e-book, you can create a google adwords campaign for it, you only have to pay google when someone actually clicks on your ad, and you can pay google anything from 1 penny on up per click.

The more you offer to pay per click, the higher it will appear on the pages that list multiple ads, etc. You can configure things like "I will pay 10 cents per click but no more than $1.00 total per day", etc. You also get to choose what keywords your ads will be tied to.

10-13-2005, 09:01 AM
For local sales, run an advertisment in your local newspapers (classified section).

You can advertise in electronic newsletters and e-zines that relate to Romance and Erotica. Some of these newsletters and e-zines have affordable advertising rates. Another thing you can try if your budget for advertising is low, e-mail the newsletter or e-zine and ask them if they'd like to trade ads with you--you place their advertisment in your newsletter if they'll place your advertisment in theirs for free. Most will gladly do the exchange because they will get free advertising too.

Exchange links with other websites.

Place a signature in your e-mail that links to information about your e-book.

Go into your local library and bookstores and ask them if they wouldn't mind giving out your bookmarks to their customers for free. Be sure you take a bunch of bookmarks with you so that you can give them to the stores and library to hand out.

Here's another thing I've done for promotion, and it seemed to work. When my husband and I took a trip somewhere we stop in at restareas. This is when you can go into the bathroom and leave your business card. You can also do this around your local area when you use the restrooms there. I've even left business cards at restuarants on the tables (I placed them between the salt and pepper shakers). You never know who may pick it up :)

Make up flyers on your own printer (an 8 x 10 sheet is fine) and have your local store owners hang the flyers on their boards, in their windows, or whereever they hang announcements from the locals.

Finally, you can also get Jenna's free e-book, Book Promotion Ain't For Sissies. I found this e-book very informative. The url is http://www.jennaglatzer.com/specials.htm

Hope these suggestions help you a bit.

10-13-2005, 09:50 PM
I would hesitate to use many of those methods for erotica however, I distribute giveaways but only to people who know I write erotica not direct to the general public who may be under-age or easily shocked ;)

Cathy C
12-14-2005, 07:08 PM
Well, I guess I have to ask a few questions of you first, Chicagogal.

1. When you say it's a subject that hasn't been explored, is it a novel or non-fiction? You're in the erotica fiction forum, but I'm wondering if you're posting here because you searched and spotted the topic title.

2. I believe you're considering self-publishing the book as an ebook. Is that correct?

3. But, if you know it will sell well, why NOT get an agent and a traditional publisher?

4. I'm not quite sure what you mean about "email book receipts". Do you mean SELLING the book via email?

We do have a forum that is specifically devoted to self-publishing. Quite a few people do it with success in non-fiction. Novels are just harder sells, though -- except in the case of erotica, where ebooks are one of the PRIMARY venues for the stories.

Give us a bit more information and we'll try to direct you better! BTW -- Welcome to AW! :)

12-15-2005, 07:39 AM
Cathy, I have you in my book for santa's main list. you are so very helpful. I haven't quite gotten the hang of where to post what. anyway, my book deals with dementia from the viewpoint of a spouse who has a husband or wife in a nursing home with this terrible affliction. I kept a very detailed journal of my thoughts and all that data during the first year of my husband's illness, prior to his going into a nursing some. Much has been written on the subject of dementia(alzheimers, being the most prevalent of this illness) but none that I know of from the point of view of the caregiver spouse. I learned a great deal about the "system' during these nearly 12 years as well as attitudes of family and friends that may be of help to someone in a similar situation. Also how to prevent going stone broke due to bureaucratic inflexibile rules. Any suggestions? I have contacted agents but no interest exrpessed thus far. I think the time is right.

Cathy C
12-15-2005, 07:23 PM
Okay, I'll make this short so we don't hijack the thread too much. I'll start a topic over on the self-pub board so others can comment on this too. But since you have a well-known topic of national interest, I'd really suggest you first look to the traditional publishing market. This sort of self-help book could probably do quite well with the proper publishing house. Go over here (http://www.absolutewrite.com/forums/showthread.php?p=423070) and we can discuss it further! :)