View Full Version : Pet Industry Trade Publications

05-20-2005, 05:31 PM
Here are some of the biggest trade mags in the pet industry. They are read by food manufacturers (dog, cat, bird, ferret, fish, you name it), pet breeders, retailers, cage, aquarium, and other enclosure manufacturers, groomers, and many more. If a company or individual is involved with the pet industry, then they are likely to read the trades. Here are the web site addresses to some pet trade magazines that work with freelancers.

Pet Age
Home page: http://www.petage.com (http://www.petage.com/)
Contact page: http://petage.com/petage/contact.asp

Pet Business
Home page: http://www.petbusiness.com/index.asp
Contact page: http://www.petbusiness.com/Contact/contactus.asp

Pet Product News
Home page: http://www.petproductnews.com/ppn/
Writer's guidelines contact page: http://www.petproductnews.com/ppn/detail.aspx?aid=5930&cid=3642

If you are a photographer, be sure to request the photo guidelines, too.

06-07-2005, 08:06 PM
Anne, this is great information! I'm going to send out some letters of introduction and see what happens. Cross your paws for me!

06-07-2005, 08:39 PM
Will do, Rose, and good luck! That's how I got my paw...er, foot...in the door. I've been writing regularly for one of the trades since getting my first assignment from them in December of '01. Got the gig after I sent a letter of introduction and a couple of clips.

06-07-2005, 09:03 PM
Got the gig after I sent a letter of introduction and a couple of clips.
That's the information I was fishing for! Thanks!

06-07-2005, 09:30 PM
You're very welcome! And do keep me posted. :)

06-08-2005, 08:08 PM

When you say send clips, do you mean just clips/links from pet related articles that one has written? I am asking because the stuff I've seen in those trade publications are far different to what we write for Cat or Dog Fancy. (for example)


06-08-2005, 11:39 PM
Hi Reece,

Yes, the articles in the trades are very different from the ones in Cat or Dog Fancy (and similar publications).

Trade articles require the writer to contact companies and manufacturers of all things pet-related, interview experts in the fields of nutrition, health and proper maintenance of pets, and to have a good basic grasp of industry trends--among other things. You'll also have to keep in mind that many of your articles (if not most) will be slanted toward retailers to help them better promote and sell products and pets.

Writing for the trades is interesting and I've learned way more than I ever imagined about so many things! But you also asked about clips...I sent a clip that demonstrated my interviewing skills (about a pet cemetery!) and one that was a general interest pet clip. As long as you have good research and interviewing skills and can assimilate the info you dig up into well written, informative pieces, you should be able to write for the trades.

Hope some of that was helpful. :)

~ Anne

06-09-2005, 09:07 AM
Thanks, Anne, that was helpful and valuable information. I'm waiting for two of my articles to become "clips," and then I'm going to send out my letters of introduction. It's a little frustrating as a quasi-newbie. Most of my decent animal-related writing has been submitted, but it'll be months before it hits the newstands.

06-11-2005, 03:24 PM
Hi Anne,

Thanks for your detailed reply. I guess if I don't try I'll never know, so hopefully this week I'll send something off. And, yeap I 'll keep you posted.


06-13-2005, 09:02 PM
You're very welcome, Reece and Rose. Hope you both land assignments! :)

08-03-2005, 02:41 AM
Here are some new market ideas. As always, contact any publication that interests you before sending articles or queries. Good luck!


Contractor tools; free trade magazines

Sign up for free trade magazines related to the pet industry. This page opens to veterinary pubs.



Petfood Industry Online

Looks like you have to register to read the newsletter, but I prowled around a bit and it appears that they cover all sorts of different pet foods/pet food manufacturing; a monthly publication.



Pet Dog and Cat Groomer Information; Menus for the Grooming Industry

Web site addresses and contact info for a handful of grooming industry publications.



WWPIA--World Wide Pet Industry Association

Links to all sorts of pet publications, manufacturers, hobbyist clubs, rescues, and a whole lot more; international companies. Enough links to keep you busy for a while!



Indulge Your Pets

This site includes links to pet trade mags, product reviews, message boards, breed info and more. It seems to focus on dogs, cats and horses, but some other pets are mentioned on the message boards, as well. Looks like a good place to get article ideas, potential markets, etc.


08-03-2005, 03:43 AM
This is FANTASTIC, Anne! Thank you!

08-03-2005, 04:47 AM
You're very welcome, Rose! :)