I know I'm preaching to the choir, but this holiday season, I urge everyone to buy and give books. And when your friends or family members ask what you'd like to receive as a gift, have your list of books ready to hand them. These hard economic times will put the bite on discretionary spending, but we need to keep our industry afloat.
Come to think of it, big-ticket items (consumer electronics, cars, etc.) will probably suffer this season, so the giving of books might actually boom.
Come to think of it, big-ticket items (consumer electronics, cars, etc.) will probably suffer this season, so the giving of books might actually boom.