How could a publisher, with an author's recommendation, help a non-profit?

Sorry for the confusing title, guys; I can barely manage to keep this all straight in my head. Here's the situation:

I'm the staff writer for a non-profit called Mom's Breastaurant (www.momsbreastaurant.org) that provides tents with feeding areas and changing tables for infants at outdoor events.

MB's owner contacted representatives of a famous doctor/author about possible sponsorship.

The author's representatives asked if we can think outside the box on ways to get their publisher to help with MB. We're already pretty sure that they will be donating books to be used as raffle prizes and reading material in all the tents. So we need to think of other things to put into a proposal to them (with the helpful backing of the doctor/author).

Any ideas? Again, sorry this is a little convoluted to understand! Feel free to ask clarifying questions.

He's actually written several about pregnancy, birth, and newborn/infant/toddler care. He's one of about five birth-related authors that have near-total name recognition in the U.S., btw.

Thanks for being interested enough to seek clarification! You understand correctly. Their PR expert wants MB to pitch to the publisher, but with their help and stated blessing. She wanted MB to come up with ideas that might be unusual or specific to the unique nature of their business. Since there aren't a lot of organizations that supply a relaxation/baby care area for free, I think they wanted my friend's input on new ideas especially suited to MB's unique nature.

I love it when someone takes my rambling, unclear thoughts and concisely nails them down in plain English. And I call myself a writer!

That's exactly right. Thank you.

That's so helpful--thanks again!