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sgunelius
08-20-2008, 06:10 PM
Title: Harry Potter: The Story of a Global Business Phenomenon
Author(s): Susan Gunelius
Publication Date: U.K. June 20, 2008; U.S. August 19, 2008
Publisher: Palgrave Macmillan
Format (print, ebook, audiobook, whatever): Print
ISBN: 023020323X (10-digit) or 978-0230203235 (13-digit)
Price: $35.00
Logline: (one-paragraph description): The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.
Link (Amazon, author website, publisher, wherever):http://www.amazon.com/Harry-Potter-Global-Business-Phenomenon/dp/023020323X/ref=sr_1_2?ie=UTF8&s=books&qid=1219240537&sr=1-2
Link to author's website:www.SusanGunelius.com (http://www.SusanGunelius.com)
Link(s) to author's threads in other library categories: http://www.absolutewrite.com/forums/showthread.php?t=116839
Thumbnail of cover
http://susangunelius.com/Harry-Potter-the-Story-of-a-Global-Business-Phenomenon-Susan-Gunelius.jpg

sgunelius
09-24-2008, 06:59 PM
Title: Kick-ass Copywriting in 10 Easy Steps
Author(s): Susan Gunelius
Publication Date: September 20, 2008
Publisher: Entrepreneur Press
Format (print, ebook, audiobook, whatever): Print
ISBN: 159918253 (10-digit) or 978-159918253 (13-digit)
Price: $21.95
Logline: (one-paragraph description): You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits.
Link (Amazon, author website, publisher, wherever): http://www.amazon.com/Kick-ass-Copywriting-Easy-Steps-Entrepreneur/dp/159918253X/ref=pd_bbs_sr_2?ie=UTF8&s=books&qid=1222267920&sr=8-2
Link to author's website:www.SusanGunelius.com (http://www.susangunelius.com/)
Link(s) to author's threads in other library categories: http://www.absolutewrite.com/forums/showthread.php?t=113328
Thumbnail of cover
http://susangunelius.com/wp-content/uploads/2008/08/kick-ass-copywriting-in-10-easy-steps.jpg