Wow. Gotta share a little squee here.

Leva

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I went live with profit-sharing for the contributors to Firefox News in September 07. We had 21,000 +/- pageviews of content for the month of September 07

For the month of April 08, we had 120K +/- pageviews.

For the first five days of May (including part of today -- it's 7 PM) we've had 26,000 pageviews. :)

Gee golly, we really are growing. :)
 
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Leva

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I think the biggest factor has been a ton of consistently good content from the site's writers. We've got something new every day, consistently. People get in the habit of visiting the site regularly, and when they see something they like, they tell their friends. Who become regular readers too.

Getting listed in Google News, and a good search rank, also helps. And an easily navigable and search-friendly site design.

-- Leva