By Patricia Fry
The thought of self-publishing can be daunting. It’s easy to be overwhelmed by the processes of setting up a publishing company, writing a book, taking care of the business aspects of preparing that book, and then there’s promotion.
But many professionals recommend self-publishing as an alternative to trade publishing. Why? You maintain control of your project from start to finish. You make all of the decisions — decisions that affect the future of your book. You will develop a greater sense of intimacy with your project, and thus be better prepared for the task of promotion. And you get all of the profit.
The process of self-publishing takes time, effort, and money. But isn’t your book worth your full attention? Here’s a calendar to guide you in the steps necessary to self-publishing your book.
BEFORE WRITING YOUR BOOK
- Write a book proposal. While a book proposal is generally thought of as your foot-in-the-door to a publisher, there’s even a greater purpose: a book proposal will tell you if you even have a book. So before sinking your life savings and a year or more of your life into this project, make sure you actually have something worth publishing.
- Determine if self-publishing is for you. Talk to others who have self-published to find out what it entails. Read about self-publishing. I recommend The Self-Publishing Manual by Dan Poynter. Study how a book is marketed. Preparing the book for market is a huge job, but marketing your book is ongoing. The amount of time you put into marketing will relate directly to how successful your book will become.
WHILE WRITING YOUR BOOK
- Name your publishing company. Be careful about using a name that reflects the nature of your book. You may decide to publish books in different genres in the years ahead. While Lace and Linen Press would be appropriate for a company producing books on sewing or crafts, it doesn’t work very well for historical or travel books.
- Apply for a fictitious business name. This is available through your county clerk. Have two or three names in mind in case your first choice is taken.
- Establish a business address. If you’re working out of your home, you might consider signing up for a post office box or a box at a mailbox store to use for business correspondence.
- Order business stationery.
- Open a business checking account.
- Request a block of International Standard Book Numbers (ISBN). Assign one number to each book you publish. This number identifies your publishing company and the book and is necessary for books sold in the retail market. R.R. Bowker is the U.S. agency for distributing ISBNs. You cannot purchase just one number. You will probably want to start with a block of ten numbers, however you can also order blocks of one hundred or one thousand. The cost as of this date is $225 for ten. For more information and to purchase your ISBN printout, visit www.isbn.org. Contact the agency by phone at 877-310-7333 or by e-mail at email@example.com.
- Request an Advanced Book Information (ABI) form. About six months before your book is finished, fill out the form and send it to R.R. Bowker (POB 2068, Oldsmar, FL 34677-0037). This insures that your book will be listed in Books in Print– one of the industry’s most important directories. There is no charge for the form or for the listing. Books in Print is the directory that bookstores use to locate ordering information about your book when customers request it by name.
- Request Copyright forms. Contact the U.S. Copyright Office at 202-707-3000 or online at www.loc.gov/copyright. Wait to file this form until after you’ve completed your work on the book. The cost as of this date is $30.
- Contact your State Board of Equalization and request a resale permit.
WHEN YOU’RE ALMOST FINISHED WRITING THE BOOK
- (About six months before completion)
- Assign an ISBN to your book.
- Fill out an ABI form and send it in.
- Order your Publisher’s Cataloguing in Publication information (P-CIP). This information, which is printed on your copyright page, is important for library use. Contact Quality Books at 800-323-4241 or visit their website at http://www.quality-books.com/qb_pcip.html. The cost depends on how quickly you need the P-CIP information. Expect to pay $40 for a 60-day turnaround.
WHILE EDITING YOUR BOOK
(About three months before the book is completed)
- Search for a printer. If you’re going the traditional printing route, send a request for a price quote to eight or ten printers and ask to see samples of their work. The printer will want to know quantity of books, number of pages, type of binding, paper stock, size, number and type of illustrations, text color, and cover ink (4-color, 2-color?). Find printers listed in your local Yellow Pages and Literary Market Place (in the reference section at your library) and ask for recommendations from other small publishers. If you want to work with a POD company or produce an e-book, research these avenues.
- Send pre-publication review copies. While some experts are now suggesting that the small publisher doesn’t have a chance for a review by one of the important pre-publication reviewers, others recommend submitting your manuscript. If you get a review, this could jump start your book sales in a big way. I know self-published authors who have had marvelous reviews in these major review publications. Pre-publication reviews appear in magazines that are read by the book industry: bookstore and library buyers, for example. And these reviewers want to see the book before it’s published, so don’t wait to send a finished book. While you can send your manuscript, you’ll make a better presentation if you have it bound, even with a plain cover. Give your publication date as anywhere from three to six months in advance. Enclose a cover letter with your galley that includes the title, author’s name, publication date, ISBN, name of publishing company, price, and contact information. If you have a distributor or wholesaler lined up, list their contact information as well. Generally, however, you don’t approach distributors and wholesalers until you have a book to show them.
- Commission someone to design your cover. Contact authors and small publishers to find out who designed their covers. Locate graphic artists and illustrators through an organization such as SPAWN, the Yellow Pages or a local arts directory.
- Set your price. There are a couple of ways to figure your price. Some experts suggest pricing your book at an amount eight times the cost per book. This means if the total cost of producing your book is $5.00 each, you should charge $40 for the book. If you produce an 80-page book for around $1.50, you must charge $12. This doesn’t seem logical to me. I recommend comparing the price of books similar to yours to help determine your price.
- Order a bar code. Contact Bar Code Graphics, Inc. at firstname.lastname@example.org. You will need an ISBN and the price of the book in order for the company to create your bar code. I generally pay around $30 for my barcodes.
WHEN THE BOOK IS FINISHED
- Choose a printing method and a printer. Find out how they want you to deliver the book and cover design.
- Deliver the book to the printer.
WHILE THE BOOK IS AT THE PRINTER
(approximately two to six weeks prior to publication)
- Solicit pre-publication orders. Send announcements to your mailing list which should include everyone who has expressed any interest in your book: friends, family, co-workers, and acquaintances. State to those whom you plan to give complimentary copies that they have one coming and if they’d like to order additional copies they may do so. Also mail notices to local libraries, bookstores, and anyone interested in the topic. Make it easy for people to order books. When you start receiving orders, don’t cash checks until the books have been put in the mail to the customer. Sometimes I offer a discount for those folks who order by a certain date.
- Fill out and send the copyright form. There’s a $30 filing fee.
- Create a list of post-publication reviewers. This might include book reviewers for magazines, newsletters, and websites on the topic of your book and general book reviewers, as well.
- List those to whom you wish to send complimentary copies. This might include those involved in helping to create the book: cover designer, typesetter, and so forth. Prepare promotional packets for key book reviewers and address mailers in preparation for your first shipment.
- Start planning your promotion program.
- Ship and deliver review copies, complimentary copies, and pre-publication orders.
- Send two copies of the book to Copyright Office (address on Copyright form).
- Send three copies of the book to the Library of Congress (address on Copyright form).
- Send one copy of the book to Quality Books. Ask them to consider your book as a distributor to the library market (1003 W. Pines Road, Oregon, IL 61061-9680).
- Fill out paperwork for the State Board of Equalization.
- Apply for a business license. Check into your city/county requirements for a business license. I have to have a county business license and one for the city since I live (work) in the county and sell books in bookstores in the city.
- Contact book distributors and wholesalers. Find listings in Literary Market Place.
- Put your promotional plan into action.
Patricia Fry is a full-time freelance writer and the author of numerous books, including fiction and non-fiction titles.