By Laura Bell
Let’s just get real for a second. There probably isn’t a way to get around them completely. As negative as this sounds, they are growing by leaps and bounds. The use of the Web in advertising writing jobs has just made it all that easier.
Here is the latest one that I fell prey to. I read about this new “citizen journalism” site. The story about the background of the founder, she had covered politics, impressed me. That was my first mistake. Frequently, you see promises of shared ad revenues. That sounded o.k. at the time. I went to work posting to get folks to read the work I uploaded. I was impressed with my numbers. I waited and then I waited some more.
There was an excuse about Google, the source of the shared ad revenue. Then there was talk about hunting for new financing. Then finally, there was an announcement late May that there would be a payout at the end of June. The timing was supposedly necessary so that June clicks could be included. Well, to my dismay, I got paid for, according to an email announcement, June earnings. Hmm, doesn’t seem to be what I agreed to.
Avoid sites that don’t specify when and how much you are going to get paid. I have another site acting as agent for my content. Every time he make a sale, he lets me know what my portion is; and, he sends me money when promised.
Print publications are not out of the running for having management deep into skullduggery when it comes to cheating writers. One of my goals has been to get my byline into a national glossy general interest magazine. I found a copy of this at Barnes and Noble years ago. The publisher running this was so good that she convinced Hearst, by use of a great “dummy,” to be her distributor. I got my desired byline, but never saw a penny. It was the first time an editor actually lied to me, saying that a check had gone out in the mail. I never got a dime; nor did any of the contributors. I found out later that nobody, including staffers, ever got paid. The publisher packed her bags and went to a new town and started again.
Then, there was the guy in upstate New York that managed to get many to write more with promises of later payment. He was successful in convincing about a dozen writers before he disappeared. I found out later it turned into a class-action lawsuit. He actually gave me a phony Fed Ex tracking number when telling me when to expect delivery. I spent days on the phone while listening for a truck that never showed up.
Many novices are dragged into these schemes because they are so anxious to see their names in print. My suggestion is don’t be anxious. It really and truly isn’t that difficult. There are hundreds of community newspapers throughout the country. What they never have enough of is content. Find one near you and volunteer. Stay long enough to get four or five good clips and then move on. There are also non-profits in every city who would be thrilled to get your help with one of their publications. All writing exposure for newbies does not have to be on the Net.
However, there is one thing that wouldn’t put you into the clutches of scammers, start your own blog. WordPress is easy. Learn how to get the word out on it. Editors are now accepting blogs as legitimate samples of your work.
Cautions that May Help
Any writing post that says “great way to get exposure” means run for the hills. Do not jump into any alleged opportunity that promises revenues or money down the road. There is a very good chance the publication or site will no longer be in business when it comes time for payment.
Join writers groups. Writers talk. Go to yahoo.com and click on the Groups link on the left side of the homepage. Type writers into the search blank.
There are professionals groups that still meet in person. Many now have web pages. You can check that out by using Google or your favorite search machine.
Use your email mailing lists (also known as YahooGroups) as a place to make friends with other writers. Start writing to a few off-list and make arrangements to meet in person when possible. Share your war stories.
Also, take advantage of writers’ newsletters. There are a multitude of them. Find them through your favorite search engine also. Many given warnings about publications and websites that haven’t paid or are paying late.
Team up with one or more of your writing pals and check out possible gigs together. If you are both dealing with same editor, then there will be strength in your numbers. I had this help many times, and we got out just before a couple of sites dissolved into ashes.
Check out www.well.com if you really want to have a gateway to writers and the ups and downs in their life. This ISP started out as a BBS and has been around since 1985. Its main core has always been writers, editors and artists. I have been a member since 1996. There are conferences for both editors and writers. You have a chance to hear the other side of the story.
One last thought on the subject, well at least for the moment—when checking out a print magazine as a pending market, check out the contributors. Have you heard of any of them? Just perhaps, you can find their email addresses with a little digging. I have used this trick more than once to find out if someone else was waiting on money.
Unfortunately, the publishing world is even harder than breaking into Hollywood some days. You have to learn how to look out for your rights. I guarantee no one else is going to do it for you. Amazingly, I still find there is more to learn after almost 30 years.
Laura Bell has been a published journalist since 1979. She has over 350 bylines to her name along with five years of self-publishing history. She has been a columnist five times and her work has appeared in: the Los Angeles Times, the San Jose Mercury News, Small Business Opportunity, the Los Angeles Business Journal, the Pasadena Star News and the Pasadena Weekly, to name a few.