Well, on the plus side they're still around from 2004-2005.
Negatives (for me only, Your Mileage May Vary): shorter works, not very strong sales during a spot check on Amazon, several stories had reviewer caveats of 'sexy, but not much story', and covers that range from okay to awful (bad CG rendered figures with too-smooth textures and constipated-looking faces.) The writing samples that I saw were adequate, and in keeping with the rest of what I'd noted: short, spicy, very trendy (the same aliens, weres, and vamps that show up in other e-rom presses), but not a lot of room for sweeping storytelling or plot beyond the sex.
If your friend writes stories in their 'style' I'd say go for it until you hear otherwise.