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Okay, I see what you're saying. There's some overlap there, sure. They are wildly different demographics though--I doubt that marketing decisions were made based on them appealing to the readerships of YA literature. But yeah, there's overlap.
Fatal Frame gets marketed?
J/K. I see what you're saying, too. I definitely didn't mean I thought, while Tecmo and/or the translators were working on Fatal Frame 3, they said, "Huh, those L.J. Smith books are selling. Let's hit up the same audience." It was more the overlap and the common themes. Like how the twins were getting old enough to realize they could never keep their promise to "always be together," or how everything went wrong with Kirie because her family basically tried to keep her in an infantile "innocent" state and couldn't because she fell in love. Y'know how people say if Carrie were released today, it'd be shelved in the YA section? I think on the same note, if Fatal Frame were a novel, it'd be shelved in the YA section.
Then again, I could be totally wrong about that.