Hi Charlene
Hi Charlene,
Thank you for taking the time to answer our questions.
I want to ask you about the word "platform."
I know that authors need to help market their work. I appreciated what you said about authors writing in their "attic" and letting the publisher do all the marketing - that those days are gone.
However, it seems that many publishers are putting expectations or demands on authors in terms of those authors having ready-made fan bases or "platforms." In other words, the publishers want to know there's already a customer base ready to buy the author's book as soon as it rolls off the presses. These expectations are, of course, making it more difficult for first-time authors to break in. This is particularly true for non-fiction, but I hear it's becoming the case for fiction as well.
What is Bethany House's position on this?
Hi Charlene,
Thank you for taking the time to answer our questions.
I want to ask you about the word "platform."
I know that authors need to help market their work. I appreciated what you said about authors writing in their "attic" and letting the publisher do all the marketing - that those days are gone.
However, it seems that many publishers are putting expectations or demands on authors in terms of those authors having ready-made fan bases or "platforms." In other words, the publishers want to know there's already a customer base ready to buy the author's book as soon as it rolls off the presses. These expectations are, of course, making it more difficult for first-time authors to break in. This is particularly true for non-fiction, but I hear it's becoming the case for fiction as well.
What is Bethany House's position on this?