Writing a promotional plan

folkchick · Mar 5, 2011

I've finished revisions for a requested R&R. With the submission comes instructions for a promotional plan and author bio. I have researched and written up a comprehensive plan, but have no idea what the format should look like. So I need advice in how to format. Also, when sending off a full manuscript snail mail style, should I use a large padded envelope, or a box?

Thank you ahead of time!

alleycat · Mar 5, 2011

A box, but don't overdo it with the packaging. You don't have to tape it up with bubble wrap and all that.

Anne Lyle · Mar 5, 2011

Re the promotion plan, I was send an electronic document by mine - it has topic headers with boxes below to fill in. I guess as long as yours is neat and well-organised, it doesn't really matter how you format it. Maybe use bullet points where appropriate, so it's easy to skim through?

folkchick · Mar 5, 2011

Thank you Alleycay and Anne. I like the box idea too. Anne, that sounds good. I have things sectioned out pretty well, so maybe I'm done? Wow, that can't be true! Thanks again!

alleycat · Mar 5, 2011

If you've willing to spend a little more to mail it, the post office will give you Priority Mail boxes for free. They come in various sizes.

folkchick · Mar 5, 2011

Thanks, I think I'll do that.

SandraBeckwith · Mar 10, 2011

For your promotional plan, use bullet points. Start with your goals, then list tactics, and the timing for each activity. It helps to categorize your tactics -- categories can range from "pre-publication," "launch period," and "post-launch" or you can categorize by tactic -- "online promotion," "offline media publicity," "radio & TV," "social media," "article marketing," etc.

Hope this helps!

Sandy

scope · Mar 21, 2011

SandraBeckwith said:
For your promotional plan, use bullet points. Start with your goals, then list tactics, and the timing for each activity. It helps to categorize your tactics -- categories can range from "pre-publication," "launch period," and "post-launch" or you can categorize by tactic -- "online promotion," "offline media publicity," "radio & TV," "social media," "article marketing," etc.

Hope this helps!

Sandy

I really think this is excellent advice. The only thing I would add concerns goals. In addition to listing them, I would briefly state why they are important and why/how they can increase sales and/or bring attention to your book.

Writing a promotional plan

folkchick

Not a new kid

alleycat

Still around

Anne Lyle

Fantastic historian

folkchick

Not a new kid

alleycat

Still around

folkchick

Not a new kid

SandraBeckwith

Helping authors promote

scope

Commonsensical Maverick