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I think the writer's talent isn't why books resonate powerfully with readers--at least not totally.Really? Meyer's talent alone sold that many books? You don't think marketing, timeliness, or a burgeoning paranormal romance boom (of which she happened to ride the crest) had anything to do with it?
To turn a reader into a zealot, the writer has to hold a mirror up the reader's subconscious longings and fears. Meyer tapped into a female fantasy that is very common when you're young. I remember having it (albeit with different characters.)
Constrained passion, especially if constrained by angst, social anxiety and fear of the other, is simply what teens go through as they sort out what love and sexuality are about.
What Meyer created accurately reflected the kinds of dark, Freudian fantasies many young women have while they're going through this. Thus, the books resonated powerfully with that demographic.
It also happens to be a demographic where word-of-mouth endorsements are particularly effective, and where the members of the demographic are more likely to be open-heartedly enthusiastic, thereby initiating the word-of-mouth buzz.
I'm pretty sure Meyer had no idea she'd written something that would explode. She wrote that book straight out of her subconscious.
But the publishing industry knew it. If I remember correctly, the book went to auction and the advance Meyer got for it was record-breaking for a YA book, at the time.