I'm beginning to wonder if agents should include their own marketing plan when pitching to editors. It seems a bit presumptuous, I know, to tell others how to do their jobs. But let's face it, great books get turned down all the time because a few individuals either can't come up with a way to market the book or simply want the marketing angle already built in. That's the way it works with nonfiction. The marketing aspect of the proposal is sometimes the second thing an agent or editor reads, the author's platform being the first. So why not with fiction?