Apostrophe + S for Names that End With the Letter S

I agree--IceCreamEmpress is correct. Funny, I was taught that you ALWAYS use the 's on names ending in s. I suppose you can do it any way you want, but if I were looking at it from an editor's standpoint, I'd toss out anyone who wrote "Travis' shoes." I'd assume you can't manage basic punctuation, nor be bothered to look it up.

That being said, I have to admit that this one is a pet peeve of mine. Don't even get me started on the British ommission of the serial comma, or a period outside the quotes!