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I'd say some people use pen names for the sake of privacy, even if there's no conflict between their writing and their job, other writing, family, friends, another author's name etc. Some people just like to remain anonymous to the general public.
Now the question is, how do you come up with a satisfactory pen name?
There's an old theory that the best pen name uses a last name that puts it at eye level in a brick and mortar bookstore. Isaac Asimov and Roger Zelazny probably didn't believe you had to have books there in order to sell well, but it makes a kind of sense.