I finally had some time to visit Lulu and look at their pricing.
Here is what I found:
According to their own "Book Cost Calculator" a 140 page book perfect bound costs:
$7.33
This is the cost if someone orders the book direct from Lulu - say a customer.
With Diggory the same exact service costs:
$4.80
After doing searches at Amazon.com for books that are somewhat comparable to mine in topic (nonfiction) and size I found that $13.95 is a very reasonable cover price - so that is the price of my book. Let's assume we price them the same then:
Lulu $13.95 cover minus $7.33 cost equals $6.62 left over for the author right? NO Lulu takes 20% of your profit so $6.62 profit minus 20% = $6.62 -$1.32 = $5.30 Exactly a 38% profit (royalty) to the author.
The same exact comparison with my book through Diggory:
$13.95 cover minus $4.80 cost equals $9.15 left over for the author right? YES Diggory has their fee built-in to the fulfillment costs and doesn't mark them up as Lulu has done to get money out of it twice. So for the percentage profit (royalty) to the author: $13.95 - $4.80 = $9.15 for an almost 67% royalty.
So Diggory's royalty to the author for a book sold to a customer is nearly double that of Lulu's. Sure you could get an even bigger royalty through Lulu - by pricing your book so high that no one would even buy it.
I didn't have time to compare the other services - it seems you have to sign up for an account at Lulu to do that and I just do not have the time. If anyone wants to check here are the Diggory costs:
$50 set-up fee. A human being sets it up and helps you fix any errors in format and even offers suggestions - but you may ignore them and do it any way you want.
$20 to insert a photo on the front cover - I pick one and provide it.
$20 to insert a photo or text on the rear cover - again it is mine.
$60 to get a full-color ad in the Ingram catalog that goes out to over 20,000 book sellers. It was an extra I chose - you don't have to.
$90 for ISBN number, barcode, distribution, they put my book up at Amazon- ALL of them world-wide and so far over 30 other on-line vendors. They also obtained CIP (cataloging-in-publication) data from the British library.
$20 for your first proof including shipping and handling.
The total was $260 for the above items that I chose. I don't even know if Lulu offers the same items WITH the same services but here are the numbers for your own comparisons.
Just an additional note:
If you want to sell your book in book stores the figure I have been hearing frequently is a 40% discount at least. If you do that with a Lulu book - remember comparably priced to my Diggory book - you already MUST increase the cover price just to cover the discount. This leaves you with two options:
Increase your cover price just to cover the discount - this leaves no profit. Or you could increase it to a degree to make your 38% royalty you had in the first place which would make the cover price so high the book store wouldn't buy it anyway.
With Diggory the numbers work like this:
$13.95 cover price - a 40% discount = $8.37 price to book stores. $8.37 - $4.80 (fulfillment cost) = $3.57 profit (royalty) or an almost 26% royalty to the author. Still making a nice royalty even with a 40% discount off the reasonable cover price.
Check it out for yourself at www.Lulu.com and www.diggorypress.com
Here is what I found:
According to their own "Book Cost Calculator" a 140 page book perfect bound costs:
$7.33
This is the cost if someone orders the book direct from Lulu - say a customer.
With Diggory the same exact service costs:
$4.80
After doing searches at Amazon.com for books that are somewhat comparable to mine in topic (nonfiction) and size I found that $13.95 is a very reasonable cover price - so that is the price of my book. Let's assume we price them the same then:
Lulu $13.95 cover minus $7.33 cost equals $6.62 left over for the author right? NO Lulu takes 20% of your profit so $6.62 profit minus 20% = $6.62 -$1.32 = $5.30 Exactly a 38% profit (royalty) to the author.
The same exact comparison with my book through Diggory:
$13.95 cover minus $4.80 cost equals $9.15 left over for the author right? YES Diggory has their fee built-in to the fulfillment costs and doesn't mark them up as Lulu has done to get money out of it twice. So for the percentage profit (royalty) to the author: $13.95 - $4.80 = $9.15 for an almost 67% royalty.
So Diggory's royalty to the author for a book sold to a customer is nearly double that of Lulu's. Sure you could get an even bigger royalty through Lulu - by pricing your book so high that no one would even buy it.
I didn't have time to compare the other services - it seems you have to sign up for an account at Lulu to do that and I just do not have the time. If anyone wants to check here are the Diggory costs:
$50 set-up fee. A human being sets it up and helps you fix any errors in format and even offers suggestions - but you may ignore them and do it any way you want.
$20 to insert a photo on the front cover - I pick one and provide it.
$20 to insert a photo or text on the rear cover - again it is mine.
$60 to get a full-color ad in the Ingram catalog that goes out to over 20,000 book sellers. It was an extra I chose - you don't have to.
$90 for ISBN number, barcode, distribution, they put my book up at Amazon- ALL of them world-wide and so far over 30 other on-line vendors. They also obtained CIP (cataloging-in-publication) data from the British library.
$20 for your first proof including shipping and handling.
The total was $260 for the above items that I chose. I don't even know if Lulu offers the same items WITH the same services but here are the numbers for your own comparisons.
Just an additional note:
If you want to sell your book in book stores the figure I have been hearing frequently is a 40% discount at least. If you do that with a Lulu book - remember comparably priced to my Diggory book - you already MUST increase the cover price just to cover the discount. This leaves you with two options:
Increase your cover price just to cover the discount - this leaves no profit. Or you could increase it to a degree to make your 38% royalty you had in the first place which would make the cover price so high the book store wouldn't buy it anyway.
With Diggory the numbers work like this:
$13.95 cover price - a 40% discount = $8.37 price to book stores. $8.37 - $4.80 (fulfillment cost) = $3.57 profit (royalty) or an almost 26% royalty to the author. Still making a nice royalty even with a 40% discount off the reasonable cover price.
Check it out for yourself at www.Lulu.com and www.diggorypress.com
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