Hi all! I'm back! And I actually caught up on this whole thread just now!
(Next, the Overflow. Will someone send over a pizza? It's gonna be a long night.)
A few things: Welcome back, Eric. Very glad you're here. Promise me you'll never talk about harming yourself again. You can and will pick yourself up from this and move on and sell more books. Meanwhile, your bravery in coming back here and telling us what happened is going to serve as an important warning to those on the fence about PA. Want proof? While I was away (in Florida), I got a message from a fellow who was about to sign with PA until he read this thread. It's a thank you note for saving him, and it came a day or two after you showed up here. So you now know that you had a hand in helping a fellow writer avoid a big mistake.
I can speak with a little knowledge about returnability and discounting because we're experiencing it with Stories of Strength, too. That's the book a bunch of us here released through Lulu for disaster relief. We wanted to price the book reasonably-- $15.95 through bookstores for a 316-page book-- and Lulu had to do some juggling around of figures to make that work and still have a decent royalty for us to be able to donate (just under $3 per book for bookstore sales, compared to $5.09 for copies sold direct through Lulu). They had to lower their discount to 36% (their usual is 40%), and even that's a killer for many bookstores. For many bookstores, 40% is the bare minimum they're allowed to take. That doesn't even address the returnability issue.
In most cases, you can have one strike against you. You can have a slightly lower-than-normal discount, OR a nonreturnable book, OR not-so-hot cover art, etc., but you can't pile on more than one and still expect a store manager to make exceptions. 5% is a joke. The bookstore WILL lose money on that, so it makes no sense whatsoever for them to stock the book. Nonreturnable and 20% discount makes no sense, either. Then add on the fact that the books are unedited, have no publicity behind them, and so on, and the bookstore managers would have to be nuts-- or ridiculously charitable-- to think about stocking.
Anyway, lots more to catch up on. See you soon!