James D Macdonald
Re: Another news story from a couple days ago
Publish America told Local 2 that the author's friends and family make up a small percentage of the sales. Officials said they market with news releases and review copies.
Okay. Let's see if this is true:
18 per book to friends and family. (Actually, that would be 18/book responding to PA's friends-and-family mailing -- they wouldn't know how many F&F buy at the special order desk at bookstores.)
15 per book via brick-n-mortar bookstores.
75 sold per book (on average).
So, yes! PA's statement is true!
24% of PA books are sold to Friends and Family. That's a small percentage.
20% are sold through bookstores.
That leaves 56% unaccounted for. Larry says that less than half the books are sold to the authors themselves, and I wouldn't want to accuse Larry of fibbing, so let's say the authors buy 49% directly from PublishAmerica.
The other 7% comes from strangers (or from the author, the author's family, and the author's friends) buying through amazon.com, bn.com, other on-line retailers, or directly from the PA website. By a weird coincidence 7% is close to the internet's share of total bookbuying.
Of the (20!) books that are sold retail, 25% are on-line and 75% are through bookstores. Therefore, "most" books that are "sold retail" are sold "in" brick-and-mortar bookstores, just like PA says.
(Copies sold to the author and copies sold via the special family-and-friends promotion aren't sold "retail.")
This contains a bunch of assumptions. I'm looking forward to the information that subpoenas will bring to see how close my guesses were to the truth.
Publish America told Local 2 that the author's friends and family make up a small percentage of the sales. Officials said they market with news releases and review copies.
Okay. Let's see if this is true:
18 per book to friends and family. (Actually, that would be 18/book responding to PA's friends-and-family mailing -- they wouldn't know how many F&F buy at the special order desk at bookstores.)
15 per book via brick-n-mortar bookstores.
75 sold per book (on average).
So, yes! PA's statement is true!
24% of PA books are sold to Friends and Family. That's a small percentage.
20% are sold through bookstores.
That leaves 56% unaccounted for. Larry says that less than half the books are sold to the authors themselves, and I wouldn't want to accuse Larry of fibbing, so let's say the authors buy 49% directly from PublishAmerica.
The other 7% comes from strangers (or from the author, the author's family, and the author's friends) buying through amazon.com, bn.com, other on-line retailers, or directly from the PA website. By a weird coincidence 7% is close to the internet's share of total bookbuying.
Of the (20!) books that are sold retail, 25% are on-line and 75% are through bookstores. Therefore, "most" books that are "sold retail" are sold "in" brick-and-mortar bookstores, just like PA says.
(Copies sold to the author and copies sold via the special family-and-friends promotion aren't sold "retail.")
This contains a bunch of assumptions. I'm looking forward to the information that subpoenas will bring to see how close my guesses were to the truth.