Do Virtual Book Tours work?

I'm setting up a promotion plan for my YA fantasy book that's coming out with a small press in June and I was considering a virtual book tour. I was wondering if anyone had experience with doing one?

How well did it go? Did it help increase awareness of your book? Did it drive traffic to your website? Did you see any increase in book sales?



Thanks!

Thank you! I've been curious if any have worked. I actually never heard of them until recently.

Thank you so much for the link!