This is interesting news, since I'm in the same town and have heard no mention of this (not that I would have necessarily but I'd be surprised if it wasn't mentioned in the newspaper, etc.)
After I got the letter offering to publish my book as long as I would buy 700 copies, etc, I actually marched right up to Mr. Floyd at a school function (his son and my daughter are at the same school). I wasn't ugly -- because that's not my style and there was no cause for it -- but I did tell him I wasn't quite ready to give up on "regular" publishing. He didn't seem to take offense -- he remembered my story -- told me enough details that I knew he had read it -- or either had talked to someone about it extensively. He told me it was too long -- but I had suggested, in my "marketing ideas" that the book could be split into two parts -- and he told me that this would work well. He also told me that my novel had a lot of potential -- but, I'm not sure what that meant, considering.