It's probably part form, part personal. They might have included some personalized details, which is good (it means they read it!).
Someone else mentioned this once (It's under the Folio thread on B & BC, that's why I guessed it):
"I can't figure out if what I just received is a form letter or a personalized rejection letter, and I'm hoping someone else who's received a rejection from Folio can enlighten me. (This is in response to a cold query sent with a 30 page partial.)
The letter looks like a Xeroxed copy.
It's addressed to "Dear Author" and is unsigned (though from Erin Cartwright Niumata).
The first and third paragraphs read as standard rejctions...But the middle paragraph says: "You have a great imagination - I love the premise - and you're a good writer, but I'm sad to say that I just wasn't passionate enough about the word to ask to see more. I wish I could offer constructive suggestions, but I thought the dialogue was fine, the characters well-crafted, and the plot well-conceived. I think it's the kind of thing that really is subjective - why some people adore the book on the top of the NYTimes bestseller list, and others don't."
I'd like to think that the middle paragraph shows that Erin really read my chapters and liked them. But then why is the letter addressed to "dear author" and why does it look like a xerox?
Any enlightenment on this topic would be appreciated. I obviously don't want to write back to Folio and ask them..."
But don't shelve that puppy unless you've gotten tons of rejections--and maybe not even then!
Just made brownies, too. Have one.
