Q. So am I essentially "buying" good reviews?
A. No. In fact, you aren't "buying" reviews at all. Our reviewers aren't being paid for reading your book and writing a review... while they do receive small compensation for their time, the vast majority of the money goes back into advertising so we can reach and serve as many authors as possible. And that isn't cheap!
Q. Why charge at all? If you guys love reading so much, why not do it for free?
A. We started off that way...and our group grew bigger and bigger and more work was involved and the requests were nearly drowning us. We decided the smartest thing to do would be to attach a very nominal fee to the service, that way we only get serious authors who are passionate about their careers and serious about their marketing. Our time and resources are valuable. And we are offering them for a steal because we do love reading and Indie authors! Plus this way we can advertise (on Google, Yahoo, and other sites) and reach more authors who otherwise might not know where to go for help.
