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- Feb 2, 2010
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I think there may be some misunderstanding of what happened with Lieber [on the Tech Dirt page, not here, to clarify].
The things to consider are scale, and genre. 4chan is for better or for worse one of the biggest communities online of a certain demographic, and if your art is graphic novels or twisted video games or indie horror films, getting them interested in you will make a huge difference. You only need a few of them to want to support you before you make money.
But most of them will not shell out money. Call of Duty does not make more money because a crack appears on 4chan. Stephen King will not see a bump in sales because someone posts a copy of his latest book. In fact, to see a big difference, you'd have to be niche - and pre-"sell out" by the definition of the 4chan people.
This artist was moving such a tiny number of copies that a fraction of the 4chan people shelling out made a major spike in sales for him. And he was unknown enough that the exposure on such a massive community consisting of his target audience was also ultimately productive. But this only works once.
Now that they know of him, they'll almost certainly pirate his next title. Not buy. The number of 4chan buyers next time will stay the same (so his overall sales will be up), and the sharp spike in his graph when the bootlegs go up won't be as dramatic. The better known he becomes, the smaller the spike until eventually there is no bump at all.
Also, the spike corresponds with the bootlegs appearing, not his engagement of the readers. He probably made a couple fans for life by posting, but most people forgot about it within minutes.
In other words, his action was irrelevant to the outcome, his profile was low enough that getting the word out helped, and there was an unusually good fit between the interests of the community doing the pirating and the art he produced.
TLDR: I'm not going to get a similar bump by engaging the assholes at the various pirate sites stealing my stuff, and neither will most people.
Sorry, this happens to overlap with my day job and I had to climb the soapbox. /blush
The things to consider are scale, and genre. 4chan is for better or for worse one of the biggest communities online of a certain demographic, and if your art is graphic novels or twisted video games or indie horror films, getting them interested in you will make a huge difference. You only need a few of them to want to support you before you make money.
But most of them will not shell out money. Call of Duty does not make more money because a crack appears on 4chan. Stephen King will not see a bump in sales because someone posts a copy of his latest book. In fact, to see a big difference, you'd have to be niche - and pre-"sell out" by the definition of the 4chan people.
This artist was moving such a tiny number of copies that a fraction of the 4chan people shelling out made a major spike in sales for him. And he was unknown enough that the exposure on such a massive community consisting of his target audience was also ultimately productive. But this only works once.
Now that they know of him, they'll almost certainly pirate his next title. Not buy. The number of 4chan buyers next time will stay the same (so his overall sales will be up), and the sharp spike in his graph when the bootlegs go up won't be as dramatic. The better known he becomes, the smaller the spike until eventually there is no bump at all.
Also, the spike corresponds with the bootlegs appearing, not his engagement of the readers. He probably made a couple fans for life by posting, but most people forgot about it within minutes.
In other words, his action was irrelevant to the outcome, his profile was low enough that getting the word out helped, and there was an unusually good fit between the interests of the community doing the pirating and the art he produced.
TLDR: I'm not going to get a similar bump by engaging the assholes at the various pirate sites stealing my stuff, and neither will most people.
Sorry, this happens to overlap with my day job and I had to climb the soapbox. /blush
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