Inskpell Website:
We are a new publishing company of romance, YA and fantasy fiction.
It's good that they're focusing on only a couple of genres because it means that they can be more effective with their marketing budget. I'm guessing that by YA they mean romance and fantasy within YA because otherwise YA covers too many genres.
Inskpell Website:
And we consider the author the star of this show. An author creates the magic through their words that allow us to enter those magical worlds. At Inkspell Publishing, we ensure that the author is given the right support to build the best story he/she can.
Authors are obviously important but as a publisher, Inkspell should know that they'll need to have final say over key things like marketing, distribution, pricing etc. In addition, I'd be more comfortable if Inkspell were helping authors to release the best story they could as ideally, books should already be polished and completed before submission.
Inskpell Website:
High quality editorial support: Our editors are experienced and well-versed to provide excellent editorial services to our authors. We are always on look out for more talented editors too.
I'll come back to this later but I couldn't see anything on the team page that suggested the editors had commercial editing experience. Instead they all seem to be previously self-published authors. There's nothing wrong with self-publishing, but just editing and releasing your own books doesn't equate to professional experience unless you can demonstrate that your self-published books have been commercially successful (i.e. selling more than 5,000 copies).
Inskpell Website:
Print and Digital book release: Almost every full-length book goes in both print and digital release unless otherwise notified. We are huge book snugglers and cannot think of a world without physical books.
Unless Inkspell has a deal in place to get books into stores (and it seems that they don't) there's little point in their taking print rights. As an aside, I like printed books too but as a business start-up, it makes more sense to focus on electronic books as a starting point. I'd be more comfortable if they could cite a commercial reason for taking print rights other than their inability to imagine a world without the physically printed word.
Inskpell Website:
Dedicated publicist for each author: We are strong believers of advertising and hence, every book and every author with Inkspell is supported by a publicist who ensures that the book reaches the readers. From grooming the author's profile to exhaustive blog tours, Inkspell will stand with the author in every step.
According to the team page, Inkspell has 2 publicists, neither of whom seems to have any experience in professional PR. There's little point in having a dedicated publicist if that person is having to learn as they go.
Inskpell Website:
Impressive book covers: Book covers sell. There is no argument there and we have that covered. Inkspell Publishing books will be adorned by high-quality, impressive book covers that is bound to attract readers.
Yes, covers are important. This is why it's a little worrying to see that Inkspell has one designer whose qualifications appear to be limited to knowledge of Photoshop.
Inskpell Website:
High royalties:We offer 40% royalties on digital copies and 8% on print copies, higher than most of the publishers of today.
It doesn't say if the royalties are paid on net or cover price and it should do. Most ebook publishers pay on net in order to cover listing and third party charges. 40% is not an uncommon royalty rate for ebooks.
The 8% royalty rate on printed books is piss poor in my opinion given that it seems that Inkspell doesn't pay advances and doesn't seem to have any distribution in place to place books in stores.
Inskpell Website:
In return, we expect: Polished manuscripts of gripping tales, web presence and author's active involvement in each stage of publishing.
That is not much to ask, right?
It sounds to me as if authors are going to find that they're spending a lot of time doing the kinds of thing that Inkspell should actually be doing and yes, that is actually too much to ask.
Inskpell Website:
We plan to go slow. Rushing things with impatience wouldn't cast the spell that we want. In any case, don't they say, "Slow and steady wins the race"? and boy, what a race it is!
It's good that they plan to go slowly, but I'd like to know what they actually mean by that. Have they limited themselves to a set number of publishing slots in the year and allocated a budget accordingly or does it mean something else?
Inskpell Website:
Shilpa Mudiganti, Acquisitions Editor
Shilpa Mudiganti grew up making up stories in her head. She thought life would be all about her stories until she completed her technical degree. Security of an IT job lured her leaving her stories to continue to brew up in her head. Yet soon she had to fall in step with what fate had planned for her and she penned her first romance novella, Always You. But after getting burnt twice by publishers, she decided to self-publish.
Yet she realized, her real passion was to get the wonderful books out there irrespective of who wrote giving the authors a fair and professional deal in the process which she sorely missed. And Inkspell Publishing was born. There has been no looking back since then. Inkspell Publishing has added some marvelous team members and still growing as they enter the world of publishing.
Juggling her day job as an IT geek, she tries to put all her corporate learning in the company.
When she has time to breathe, she spends time blogging, connecting with her readers and spending time with her loving husband.
Shilpa's only experience is in self-publishing. There's nothing wrong with that, but unless she had personal success with it, I don't see how it qualifies her to publish other people's work.
In addition, Shilpa also seems to be an author for InkSpell. That raises the potential for there being a conflict of interest, e.g. when it comes to allocating resources and budgets for her titles. At the very least I'd want to know how InkSpell plans to manage that.
In addition (and speaking entirely personally), I had a quick look at the extract from her InkSpell book and there were a few grammatical errors and quite a few cliches in there, which makes me question the company's self-proclaimed editorial expertise.
Inskpell Website:
Melissa Keir, Editor
Words have always had a special place in Melissa Keir's life, so it was no surprise that she works in publishing with the many fine people at Inkspell Publishing. Melissa has worked as a freelance editor and for the Midnight Magic Press Publishing House. She has also worked as a book reviewer for the last six months and has over 160 reviews written and published. A few years ago she wrote, designed, and edited a million dollar Federal Grant infusing character traits with American History and American Literature for teachers. As a teacher for 13 years, Melissa has taught children of different ages to read, write and edit, as well as run her own school wide publishing center.
Again, Melissa doesn't appear to have any editing experience from commercial publishing.
Midnight Press rang a bell for me and sure enough, there's another thread on it here at AW:
http://www.absolutewrite.com/forums/showthread.php?t=230032
Basically it was another publisher that started off as a self-publishing venture (with Melissa apparently being one of its authors) but which closed its doors very quickly due to the classic "unforseen circumstances"). I wouldn't personally being citing it as a credential for my editorial expertise.
Inskpell Website:
Majanka Verstraete, Publicist
Majanka Verstraete is a young adult paranormal romance, fantasy and horror author. She also blogs about books on a daily basis and writes reviews for books in a wide range of genres. In 2011, she opened Enchanted Book Promotions, a website where she offers extensive book promotions for fiction authors. Next to virtual book tours and freelance publicist services, she also offers website design and book cover design. She loves working with authors and fellow book lovers, and she is very glad for the opportunity to work as a publicist at InkSpell Publishing.
Again, Majanka doesn't seem to have any previous experience in promotions or PR. I'd want to know what the relationship is (if any) between InkSpell and Enchanted Book Promotions and specifically whether InkSpell authors will be expected to use Enchanted Book's services because that would be a massive conflict of interest.
Inskpell Website:
Aparajita Basu, Publicist
Book Hoarder, e-junkie and animation crazy – fine words that define Aparajita. Born 30th September, 1992 to parents Kamal and Kavita in India, Aparajita is a very simple girl who always looks towards the brighter side of life. She loves to read and write, comes with being the
only child; she always looks to new things to do to keep herself busy.
Her literary knowledge began with fairytales and upgraded leaps and bounds with J K Rowling’s “Harry Potter” books with so much that as she finishes one book, she starts another without wait. As far as her animation crazy goes, she has always been fascinated by the effects applied to live action cinema and cartoons but most of all she loves Japanese animation and all of its creativity.
Another publicist with apparently no previous publicity or PR experience.
Inskpell Website:
Najla Qamber, Designer
Once called the Junior Jujitso Jap Rock Loving Ninja, Najla or “Naj” is kicking Photoshop’s ass into next week. She’s been working with photoshop since she was 11 years old and this landed her an intern job at Middle East’s most successful branding studio at 16. Now, 3 years later she’s even more active in design as InkSpell Publishing’s official designer!
Known for her quick responses to anyone’s emails, and designs, Naj has the philosophy that “Determination is greatness” and without that determination, and efficiency she wouldn’t be where she is now.
Again, no previous design experience.
All in all, I'm not seeing anything here that would make me want to submit and as usual, my advice would be to wait for 2 years to see if they're still in business and if so, what the average sales figures per title look like.
MM