I understand James' analogy as well but even if people set themselves their own plateaus, it should be considered some achievement at least that you managed to finish a book.
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why?
I'm not disagreeing, but you're trying to mandate what is a value judgment. Plenty of folks may not consider it an acheivement, they "should"? Why? They can do as they wish, no?
And finishing a book may be an acheivement, but there's planty of crap out there, so its hardly an end-all--Paris Hilton has a book, I believe. the Situation will shortly, for Christ's sake