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But they're not in a position to exploit many of those rights. Are there provisions for them selling rights to other companies? If so, do they give you a cut of the take?
Is there a reversion clause, or is it seven years no matter what?
Captive Unicorn may not be able to exploit the Cupcake Wrapper Rights, but it looks to me like Liberator can ... in case they wind up with a best-seller on their hands and want to market a Fifty-Shades-of-Grape (TM) Vibrator, Fifty-Shades-of-Grape (TM) Lube, and Fifty-Shades-of-Grape (TM) Fur-Lined Handcuffs.