Does anyone know about the Mega Book Marketing University? Who are they aimed at? Industry professionals? Or... the authors themselves?
I read about them in an article listed by Book Trade News at: http://www.booktrade.info/
The article is at http://www.emediawire.com/releases/2005/3/emw220746.htm
The article's title is "Book Publishing Insiders Reveal Five Critical Mistakes that Sabotage 99% of Today's Authors." But the mistakes include things such as "No comprehensive marketing plan" and "No price testing." They do mention pitching to agents and publishers, which makes me think it might be aimed at nonfiction writers.
The sad thing is that some writers are going to read that article and say "See! All those people are AW are wrong! Authors are supposed to spend a lot of time on marketing."
P.S. I hate it when smileys change their order in the smiley window.