In a blog post, somebody described Beaufort Books (the publisher that will be handling "If I Did It" for the Goldmans) as "a vanity press type publisher..."
Is that accurate? I checked their site, and they seem to have "real" submission guidelines that ask for query letters, sample chapters, etc. On the other hand, on the About Beaufort page, they say, "Today, Beaufort offers an intriguing alternative to the traditional publishing model. We guide the publishing process, share in the risk, and offer the expertise and experience that are necessary to make any book a success. We work with you to find ways to reach your audience."