I was at my local Borders today and observed a table that had been set out for a book signing that occured yesterday. It was a title in hardback with regional interest .
$34.95.
Then I looked at the publisher. Authorhouse.
The book was pretty thick, but I couldn't say I cared for the Helvitica typeface. This was a book that, given its subject matter, could have been placed with a larger regional press, maybe a small press, or a university press.
I asked the clerk how the signing went, and he said "good." I guess they had quite a crowd. But, there were stacks and stacks of these books on and next to the table. Maybe 30 or 40.
That's a lot of books to sit in one's garage.
Out of curiousity,
I checked authorhouse's website. The bare minimum package they offer, "Foundation," costs $599, and if you want hardcover, it's $350 more.
So, assuming the author went with the small package and bought the hardcover option, he was out close to a thousand bucks on "publishing" alone.
Then, God, all those books. I'm sure Borders won't keep more than five on their shelf, so the author will have to come and collect all the rest and shlep them to stores around the tristate.
With the $34.95 pricetag, and I don't know what the markup is, but I have a feeling authorhouse gets the lion's share per copy. How much profit can this author make, having bought so many of his own books for distribution?
How do you even break even on this kind of thing? Honestly, I don't know which is worse: PA or Authorhouse.
And call me elistist all you want, but I most likely will never buy an authorhouse book, unless it's free.