The outcome was clear to me since the second week.
However, in last night's episode there was a moment of sheer creative genius, when Stella came up with the name Urbon. That was the moment she won it.
I didn't like the bottle, though. It should have been tall, thin and square; like a skysraper. No bottleneck; a black cap of the same width and shape. That would have made it perfect.
Mostly, though, it's her biography that's compelling; someone who pulled herself up by her shoelaces. Chris give the impression of being born into privilege. I don't know if it's true; he just seems that way.
Stella is not just a great businesswoman: she's nice, too. She doesn't backstab, (ETA: except for that little did at Chris last night) she doesn't kick people in the balls, she doesn't shout and scream. She has a quiet authority, which is always the best kind.