A blogger I know forwarded me a spam he got today. It's from an outfit called World of Art/Masters of Today, run by one Peter or Petru Russu, and it targets visual artists who want to get published. None of their enterprises will surprise people who are familiar with scams aimed at writers.
So far I've identified several operations. Masters of Today offers a wide range of publishing services, including "contract publishing." They also sell space in commercial artists' display books. (Note: commercial artists' display books are a real thing, but some are a lot less real than others.) Artists of Today charges US$1,290/Euro$990 for a two-page color spread. Masters of Today is US$272/Euro$215 per page, but has a much smaller print run. Their catalog is US$189/Euro$149 per color page and US$129/Euro$102 for b&w pages. All these publications are distributed via Ingram plus the usual list, more or less.
Art Addiction is a visual arts online display site. They call themselves a medial museum. Here are their terms. Material is organized into contests, of which they appear to have a dozen or so running at any given time. (I opened the directory for one of these contests. It had 436 artists listed in it.) If your submission passes the free initial screening, you're allowed to submit four works for US$60/Euro$50, plus US$10/Euro$9 for each additional work, for a maximum of 12 works. Contest winners get a free two-page spread in one of the display books.
The operation's central site appears to be Worldofartmagazine.com, whose interface is even more irritating than Tinyhorn Press's main page. They run art contests. This site appears to have reproduced WOA's press release verbatim. Asbjorn Lonvig is one of their winners. Lonvig's work would be very creditable in a community college art program. Evelynn Eighmey entered and got a World of Art Award, which entitled her to one year's online display, plus the chance to pay money to be included in a printed display book.
The following exchange appeared on Rhizome, which is a legit art website:2006-09-09 09:09:07 AMFinally, here's the spam my friend received today. Full headers are available upon request:
I submitted to a call posted on Rizome and recieved email that I had recieved an award which included on line gallery placement for a year. Soon after this notice I recieved email regarding participation in an art book, this time a $ contribution was required. Does anyone know the publisher Peter Russu? or the publication World of Art Magazine?
t. whid, 2006-09-09 10:26:11 AM
My advice: never pay to play.
PS, never heard of World of Art Mag but their web site is horrible:
Pall Thayer, 2006-09-09 03:11:53 PM
Take a look at their book, "Art Addiction: 100 Contemporary Artists". It reeks of "I shelled out $500 to be in this book." They didn't even bother to correct spelling or grammar mistakes.Date: Mon, 07 May 2007 03:50:52 +0200It's only logical that artists should get hit with these too.
From: MOT <firstname.lastname@example.org>
Organization: Masters of Today
Subject: art book
your individual art book
Dear Artist and Colleague
What about a large size unique designed hardcover art book, creative
layout per-page that can be on your hands and large US bookstores and
eCommerce channels within a 2-4 month period after the agreement is
signed by both parties?!
As artist, also as an international art publisher of contemporary global
art I’m looking for the genius-artist to be published by WOA's Masters
of Today art book series - books that makes art memorable.
We offer unique created art books to artists, art collectors, art
galleries, art museums, art lovers and distribution through more than
5,500 large US bookstores and eCommerce channels including Barnes and
Noble, Borders, Amazon, Powell’s, Alibis, Books-A-Million, Buy.com,
Blackwell and many others.
WOA's art books sell from $30.83 to … $4,279.48 per copy.
the book search engine that allows you to comparison more than 40 online
bookstores including Amazon, Barnes and Noble, and Borders - the most
complete book search and the best price Internet-wide when you use AddAll :
TITLE example 1: "Art Addiction 100 Contemporary Artists" is a global
art book edited and published by WOA that it sells from $ 544 at Amazon
USA, $ 1267 at Amazon UK to the incredible $ 4279 at Amazon France. Open and search the book price comparison here
TITLE example 2: Jose Sacal: A Piece of Work (Masters of Today) is an
individual art book edited and published by WOA that it sells from $
33.33 at Amazon USA, $ 84.06 to Alibris $ 104.45. Open and search the
price compression here.
As contemporary global art editor and publisher, WOA develops titles in
cooperation with the world's most prestigious art institutions, museums
and galleries including Guggenheim Museum in New York
<http://www.worldofartmagazine.com/WoA7/7WoA_page1.htm>, MoMA in New York, <http://www.worldofartmagazine.com/WoA7/7WoA_page8.htm> Getty in LA <http://www.worldofartmagazine.com/WoA7/7WoA_page40.htm>, TATE MODERN in London <http://www.worldofartmagazine.com/WoA7/7WoA_page7.htm>, the Venice Biennial <http://www.worldofartmagazine.com/WoA7/7WoA_page11.htm>
and may others (click the links than search inside the publications).
Here are also links to some of our global art book previously published
in which 320 artists from 62 countries included more than 1450 acclaimed
art works. To search the books page-by-page open the links than navigate
from arrows: ART ADDICTION <http://www.worldofartmagazine.com/artaddiction.htm>, FAMOUS <http://www.worldofartmagazine.com/Al.../Famous000.htm>, art in israel, mary anne wardach <http://www.worldofartmagazine.com/Al...ok_wardach.htm>emotional swirl <http://www.worldofartmagazine.com/Al...ok_wardach.htm>, MARLIE BURTON ROCHE <http://www.worldofartmagazine.com/Al...lbum_roche.htm>LANDSCAPE & BREAD <http://www.worldofartmagazine.com/Al...lbum_roche.htm>, Jose SACAL:
<http://www.worldofartmagazine.com/SA...lbum_sacal.htm>A PIECE OF WORK <http://www.worldofartmagazine.com/SA...lbum_sacal.htm>, ANDREA ZANATTA:
<http://www.worldofartmagazine.com/Zanatta%20Album/album _zanatta.htm>VENEZIA <http://www.worldofartmagazine.com/Za...um_zanatta.htm>, henryk Szydlowski: Door to the dreams <http://www.worldofartmagazine.com/Al...szydlowski.htm>.
If you’re interested in undertaking your individual art book let us know.
Peter Russu (MA)
editor / publisher
World of Art / W.O.A.
Moerbylund 19, 9tr
SE-182 30 DANDERYD
Masters of Today / M.O.T.
32 Taeping Street
London E14 9UN