Scarlet Amaryllis in bloom

AW Amazon Store

If this site is helpful to you,
Please consider a voluntary subscription to defray ongoing expenses.


 

Welcome to the AbsoluteWrite Water Cooler! Please read The Newbie Guide To Absolute Write

Page 4 of 4 FirstFirst 1234
Results 76 to 84 of 84

Thread: This is nothing like an official FAQ

  1. #76
    Your Genial Uncle Absolute Sage James D. Macdonald's Avatar
    Join Date
    Feb 2005
    Location
    New Hampshire
    Posts
    25,568
    Quote Originally Posted by F. Sumter View Post
    Any thoughts on advantages or disadvantages of e-publishers?
    We have an entire forum devoted to e-publishing here.

  2. #77
    Hagiographically Advantaged AW Moderator HapiSofi's Avatar
    Join Date
    Feb 2005
    Posts
    2,093
    By pure coincidence, I was just about to post about one aspect of that.
    Winner of the Best Drycleaner on the Block Award.

  3. #78
    Hagiographically Advantaged AW Moderator HapiSofi's Avatar
    Join Date
    Feb 2005
    Posts
    2,093
    Q. What makes readers decide to buy books, and how can I get them to buy more of mine?

    A. The simple but nontrivial answer: in the vast majority of cases, people buy books because they think they're going to enjoy reading them. Don't dismiss this as obvious, because everything flows from it.

    The single most important reason someone decides to buy a book is because they've read and enjoyed another book by the same author.

    The second most important reason (and it's a big step down) is because the book was recommended to them by someone or something they trust.

    The third most important reason (another big step down) is because they liked the cover. Usually this means the cover illustration was attractive, and made the book look like the sort of thing they enjoy reading.

    All other reasons are trivial by comparison. This includes advertising. Think about it: why do you buy books? Odds are, you do it for the reasons I've just described. People have wildly diverse tastes in reading material, but they have a small number of reliable strategies for finding it.

    How can you get readers to decide to buy your offerings? For starters, write a good book. There's no substitute for that, because no one can make readers buy and read a book they don't want. Massive amounts of promo and advertising certainly won't do it, as the publishing industry can tell you from experience.

    Beyond that? Everything publishers put into packaging books -- cover illustration, cover design, type design, quotes, blurbs, sell lines, story copy, author bio, etc. -- is there to help readers figure out whether this is a book they'll enjoy. If they don't know anything about the author, it's doubly important to bridge the gap between book and reader. If you're self-publishing, do your best to duplicate that effect.

    Don't neglect the online booksellers. This is especially important if your publisher doesn't have a distribution deal that routinely gets their titles onto bookstore shelves. Check out the online listings for a well-published and popular book or author. Notice the good-quality cover image, the descriptive copy, the quotes from professional review sources, and all the other details? They're there to help sell the book. If your publisher hasn't provided some or all of those, get in touch with the retailer and see if you can provide them yourself.

    Set a cutoff date for full-scale promotion efforts on behalf of your most recent work. When you reach it, knock off the promo and start work on your next project. You didn't become a writer in order to spend your life doing PR. Go back to your writing. Every good book you write is an advertisement for every other book in your publication list. Every reader who enjoys one work of yours is part of the audience for your other work.

    Next: to quote Neil Gaiman, "Never publish anything bad." That's a self-inflicted wound. A reader who's enjoyed your writing so far, then gets hold of a piece of yours that's noticeably weak or awkward, will never trust you quite as much again.

    In general, try not to lie about anything. Being able to lie well and convincingly is a high-end professional skill. Odds are you don't have it, so best not do it at all.
    Winner of the Best Drycleaner on the Block Award.

  4. #79
    author of Sweet Bread brasiliareview's Avatar
    Join Date
    Aug 2013
    Location
    Brasilia, Brasil
    Posts
    247
    This faq taught me some things I didn't know. Thanks!
    Free Download - My New Ebook - Sweet Bread

    Editor of The Brasilia Review

  5. #80
    Hagiographically Advantaged AW Moderator HapiSofi's Avatar
    Join Date
    Feb 2005
    Posts
    2,093
    Q. What kind of increase can I expect in my book sales if I commission a virtual author tour of book blogs?

    A. Very little. Virtual blog tours are an ineffectual way to sell books.

    There really are blogs that can help sell a book -- for example, The Millions, Neil Gaiman, Smart Bitches Trashy Books, or Boing Boing. They get lots of traffic, and have real credibility with their audiences. If they praise a book, odds are good that some of their readers will buy it.

    Second-tier weblogs -- we're still talking well-known sites with significant traffic -- have considerably less clout. Below that level, it's nice if a weblog likes your book, but you shouldn't expect it to affect your sales.

    There are only two ways to get mentioned on top-notch weblogs. One is to catch the bloggers' interest in some way they'll write about. Obviously, this can't be done to order. The other method is to pick a blog that takes advertising, buy some ad space, and have an ad made up to put in it. (Suck it up. Those bloggers didn't get where they are by cluttering their sites with everyone's pointless press releases.)

    What we see from this is that companies that market "virtual author tours" can't guarantee you any mentions on weblogs that actually have the power to sell books. The weblogs where they can get you mentioned may not even be real. At least one "virtual author tour" vendor maintains 50+ fake book blogs with nearly identical content. The mentions and reviews they promise their clients are posted to those sites by the vendor. Needless to say, no one reads fake blogs.

    (Another general discussion of VATs has been posted here.)
    Last edited by HapiSofi; 09-23-2013 at 11:56 PM. Reason: Because I can, bwah-ha-hah!
    Winner of the Best Drycleaner on the Block Award.

  6. #81
    Hagiographically Advantaged AW Moderator HapiSofi's Avatar
    Join Date
    Feb 2005
    Posts
    2,093
    Q. How about promoting my book in formats like podcasts, streaming media, or video trailers?

    A. You know how display sites are constantly being reinvented, and never work? Multimedia promos are display site entries you have to sit through.

    Do you go to YouTube to shop for books? You do not. You go to watch funny pet videos and compilations of Russian traffic accidents. Don't expect anyone else to browse for books there.

    A rule of thumb for exotic book promotion schemes: Has it led you to buy a specific book? Has it led anyone you know to buy a specific book? Do your friends or friends-of-friends mention using it to find books? If not, it won't sell your book either.
    Last edited by HapiSofi; 09-23-2013 at 11:57 PM.
    Winner of the Best Drycleaner on the Block Award.

  7. #82
    Old Party Girls are more fun! sobellejanet's Avatar
    Join Date
    Jun 2017
    Location
    Down the rabbit hole
    Posts
    22
    HapiSofi, absolutely love your posts. Extremely interesting, entertaining, informative and pithy (I'm addicted to pithy). Thank you very much for the hours (days, weeks, months, years, decades) you spend trying to bring us goof-balls up to speed and outta trouble.
    You are today where your thoughts have brought you, you will be tomorrow where your thoughts take you.
    Ralph Waldo Emerson

  8. #83
    Hagiographically Advantaged AW Moderator HapiSofi's Avatar
    Join Date
    Feb 2005
    Posts
    2,093
    Thank you. Happy to do it. I'm glad you find it useful.
    Last edited by HapiSofi; 08-23-2017 at 05:49 AM.
    Winner of the Best Drycleaner on the Block Award.

  9. #84
    New Fish; Learning About Thick Skin
    Join Date
    Aug 2017
    Location
    California
    Posts
    39
    Thanks. This is a great thread.

    Caroline

Page 4 of 4 FirstFirst 1234

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Custom Search