. . . Manuscript formatting isn't impossible to do. There are programs, and you can always just ask people for help. It's not worth the barrel of snakes that PublishAmerica rapidly becomes. Becomes mind you. At first, it's all peaches and cream. It's like an abusive marriage.
Fair warning: this rambles and you are not going to like its content. Don't read it. If you read it anyway, do not bitch at me about it.
Not at all impossible. During more than a decade of preparing fully-formatted camera-ready copy in Word in an office that publishes and distributes public policy reports, I learned the tricks and became the resource for the fine points for the secretaries in my office. Now I include those services as part of freelance technical editing. I have never even heard of a program that will in any way automate the use of heading styles, paragraph styles, font selection, fine-tuning of spacing, cross-references, headers, footers, pagination, section breaks and use of sections--let alone copyediting and proof reading (not to mention the more demanding forms of editing or the overall design of a book). All of that stuff has to be learned and done by hand, although if one uses headings and captions right, Word will happily create tables of contents, tables of figures, tables of tables, and so on. Word will even create an index if one has appropriately marked everything that is to be indexed. Even in an office full of professional researchers and writers, I encountered few who even knew how to use headings properly, let alone the other formatting features of Word.
Folks with experience and expertise can make short work of formatting and design that would completely flummox an inexperienced amateur, who might not even know what the right questions are, let alone the answers. (Likewise, folks with experience and expertise can perform oil changes, brake jobs, tuneups, and transmission servicing. Some folks do that sort of thing for themselves. Most take their vehicles to an auto service shop rather than learn how to do those tasks and acquire the necessary tools.)
Folks are free to ask me for help -- at $75/hour (less a 20% discount for folks with suitable referrals or affiliations). "Asking" folks with expertise usually involves paying. Else, it involves outright imposition, the expectation of getting free professional services.
Bear with me while I share some thoughts, ok? Feel very free to NOT read the following, though.
For those who have no prayer of a commercially publishable manuscript and who really do not care that PA is not real publishing, its shortcomings and even outright deceptions are irrelevant. How else to explain the novelist who has multiple books with PA, is entirely satisfied with PA after YEARS, and recruits other writers to PA?
I am approaching the point where I would be inclined to refer other equally unpromising but hopeful writers to PA rather than to inflict on them the frustration, disappointment, and likely embarrassment of attempting to secure an agent or gain interest from a commercial publisher. I hope never to actually reach that point (I am not quite that cynical
yet), but have to recognize that in steering hopelessly unpublishable writers away from PA I take on a sort of moral responsibility to help them find an alternative. I do not have the time for that and it is an unwanted burden.
This is a real dilemma, folks. There are no easy answers when face-to-face with real people--people who typically cannot craft a query letter or book proposal and who have absolutely no clue about how to find an even theoretically appropriate agent or publisher. If I tell them to write a proper query letter, I fear that I am taking on a responsibility to help them WRITE such a letter on behalf of a manuscript that is not and never will be publishable, even if it might have a modest local audience of the author's friends and family.
Try to put this in personal terms. Jane Doe, writing in her 60s or 70s
(and hence not in a position to go back to Square One and study writing), bubbles that she has submitted to PA her manuscript, which you know to be incapable of being brought to publishable standards, and that PA has sent an acceptance. Do you recommend that she instead pitch her unpublishable, unfixable manuscript to legitimate agents and commercial publishers,
knowing full well that they will throw her work back at her or toss it in the trash? Do you even
tell her how bad her writing is?
Do you offer to help her craft a query letter for her unpublishable manuscript anyway? Do you offer to edit her manuscript into some semblance of readability (knowing that it is probably an impossible task and a certain time sink)? Do you offer to do that for free? Do you refer her to an outright subsidy publisher like iUniverse?
Do you tell her to forget it, to stick the manuscript in a drawer and find another interest? Or do you mumble congratulations and let it alone?
Seriously. Think about it. These are not merely hypothetical questions if you find yourself in the company of such writers.
I will probably get trashed here for my views, despite the bold warning at the top, but they reflect wrestling with real situations and trying to figure out what is right. It is a lot easier to deal with such matters in the abstract than face-to-face with a real person. Somewhere there is a line one should not cross between
raining on someone else's parade and
peeing on his sandwich. One might have to settle for mentioning that the content of the sandwich is perhaps not actually green
cheese, but rather green
balogna, and that caution might therefore be appropriate. But ultimately, the sandwichee, so to speak, has to make the decision. Maybe spoiled balogna is their best option.
--Ken