Just a couple of coments in regards to this thread, and to give some additional insights on PRWeb and their integrity:
1) I've been using the PRWeb platform to promote books and software (two of the top NY Times besetseller marketers use PRWeb as their exclusive online press release channel, and do 2-3 releases per week while they are promoting a title. Both these folks are of the highest integrity, and neither condones adult content). If you want more info specifically on them, please feel free to email me. You can also Google "Waiting for your Cat to Bark" and see one of the promotions that successfully garnered very nice coverage in the Wall Street Journal.
2) David McInnis, CEO and Founder of PRWeb, is very opposed to adult content, and does not allow ANY adult content to be promoted through PRWeb. The company turns away thousands in revenue a month from users who would like to use PRWeb to promote their adult sites.
3) If you get an opportunity to visit WebProWorld.com or other top web development boards, you'll see that PRWeb is used extensively to help get web sites, pages and specific web content indexed by Google, Yahoo! and other search engines. Since the majority of web searches are done through those engines, PRWeb has established agreements for PRWeb content to show up on their news pages, and within search results.
4) I sell many thousands of dollars in software and eBooks using PRWeb as my primary marketing resource. I get picked up in traditional press once or twice per quarter, but that's not my main objective with PRWeb: it's Online Visibility. (If you want to get a journalists attention, contact them. if you have a good product and a story angle, you'll get some attention. That's not the primary purpose of online PR).
5) Third-party sites will grab PRWeb's RSS feeds (which are free) to pull content into their sites that they use to attract search engine and viewer traffic. It's a source of free content to them. PRWeb cannot tell you who pulls their RSS feeds, nor who pulls secondary RSS feeds (not directly from PRWeb, but from legal and illegal syndication of PRWeb content).
6) Before throwing stones, it might be valuable to:
a. Call the company and ask about their policies.OK, I've stepped OFF my soapbox, and hope you'll take a moment to look at how content is disseminated on the web, and what PRWeb's role in it might be. I believe you'll find that they do a great job of what they are paid to do for you... and that anytime you provide a leading web service, you'll find 3rd parties taking advantage of it.
b. Learn how to use their system to promote your works. There are many useful tips around that can make them your very best friend.
c. Ask me. I've been a business advisor to the company for a couple of years, and in the hundreds of companies I've worked with since 1986, they are one of the best examples of a high-integrity, well run and leading edge business. They do the right things, the right way.
d. If not, they fix it. They return thousands of dollars every day to people who's press releases do not meet the editorial guidelines of PRWeb. No compromise.
Need more info? Please email me, or post a comment. I'll gladly respond within this thread, or personally if that's more appropriate.
Best of success in your book promotions, and thanks for the opportunity to share these views.