Their business plan: I pay them and they publish my book? That's VANITY PRESS to me.
The website sounds like it was outsourced to an ex-British colonial lowest bidding firm! It's painful to read.
They don't just tell us they have a "plan", or a "bold plan ", or even just a "new bold plan " They have a
"a unique new bold plan "
"and unable to motion or speak"
"After being moved to a rehab hospital, depression set in."
There are other "Dynasty Publishing" companies around.
This one in Charlotte NC,
http://thecharlottepost.com/07_06_arts.html has a contract with St. Martins Press for 20 books.
And call me cynical, but this phrase "With the support of local political, business and religious leaders" makes it sound like an investment pipe dream.