Quote Originally Posted by Clairels View Post
TV spots are expensive. If they're charging you anything less than hundreds of thousands of dollars, I would wonder how useful they'd be and where they'll appear.
Not only are TV spots hideously expensive, they're massively inefficient. A $100,000 TV spot is broadcast into the ether with no real way to know who its reaching (ie whether the viewers even like reading). Even a tiny fraction of that budget can be far, far more effective in a digital space because you can finely target specific audience, and get real time data that tells you whether your ad is working.

Paying for a TV spot to market a book is like hiring a Zeppelin to fly between cities when there is a cheap train that runs between the cities every 30 minutes.