YA title chart-bombs NYT bestseller list

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Cobalt Jade

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Moderators, please move if this isn't the proper category.

Who has been following this saga of a new author, new publishing company, and its scheme to dominate the bestseller list by placing large orders in multiple bookstores across the nation? Pretty heady and Machiavellian stuff.


 

Sage

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Cheering you all on!
By "large orders," it's orders of 29ish books. Because 30 or more, for B&N, at least, is a bulk sale, so it gets counted differently. The author and/or publisher and/or director were very careful in how they gamed the system. They also could cancel any orders up to delivery, and there was no stock to deliver, so this was almost certainly a short-term investment for the sole purpose of getting to call the book "#1 NYT Bestseller" when marketing the movie that was the author's true goal.

Worth noting that the book was kicked off the list hours after some YA authors first questioned it, did detective work to figure out what was going on, and gave leads for the NYT to follow up on and verify.

There is also a thread on it in the YA forum.

The most comprehensive account of this probably occurs here: http://www.pajiba.com/book_reviews/...y-onto-the-new-york-times-bestseller-list.php
 
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JetFueledCar

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My favorite thing about those articles is the Tweet at the end of the first link:

Why would you attempt to pull a con on a community made up of hundreds of thousands of Meddling Kids
 
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