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Thread: KDP Advertising Tips

  1. #1
    figuring it all out Daffyjkl's Avatar
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    KDP Advertising Tips

    I have been advertising using the KDP marketing service and have had some reasonable results. I have 5 campaigns running for my two books. Sales have been slow (35 per month) and the cost outweighs the returns, (if I include KENP I make a small profit). The most successful is the Product Display option. Does anyone have any tips or suggestions for using this method? Thanks in advance.

  2. #2
    figuring it all out Daffyjkl's Avatar
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    Ok, I was hoping for some tips from other writers using the KDP Marketing Service, but none have been received yet. First tip from me, is that with Sponsored Product Campaigns, you need to populate your campaign with hundreds of similiar products to get results. Using just 25 or so categories will yield little in the way of results. Add hundreds of authors that write in your genre. An author name will link to all of that author's catalogue. To start with scroll to the bottom of your book's page and go to the the categories for your book. View the top 100 books in each section. Add each of the authors to your Sponsored Product Campaign. Every book has three categories, so that should give several hundred authors to add to your list (which could mean exposure to thousands of books). Set the CPC (Cost Per Click) to whatever you are comfortable with. Note that you can set an Average Daily Budget so there will be a limit to your total expenditure and you can control your outlay. It's only when you start adding hundreds of Keywords (author's names) that you will start seeing significant Impressions (views) and remember you only pay for Clicks (when someone clicks on your add, Impressions cost nothing). The number of Clicks will depend on the quality of your cover, your blurb and the number of reviews you have for your book. Hopefully, others can add tips to this brief summary. Thanks.

  3. #3
    practical experience, FTW
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    Good tips Daff. Not used yet myself but will heed your advice. A smiling face pic helps on your Author profile it helps build trust in customers eyes. Split paragraphs more and perhaps use bullet points in your description.
    If you think Amazon vs Giants is bad, do you think that Amazon vs Self-publishers would be better?

  4. #4
    practical experience, FTW WriterBN's Avatar
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    I have several campaigns running and they're profitable, but not as profitable as they used to be (my goal is to keep the ACoS around 30%). I think you covered the main points.

    The overall tip is that AMS isn't a "set it and forget it" type of system. You have to constantly optimize and tweak your campaigns. Also, since the reports are delayed by several days to weeks, it can be difficult to see the effects of changes, so don't make any hasty decisions.

  5. #5
    figuring it all out Daffyjkl's Avatar
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    Thanks for the advice. WriterBN, I agree, the campaigns need to be worked on regularly. Mine are profitable only when I factor in the KENP royalties. Arpeggio, thanks for your comments. The author photo you mention. Is that for Goodreads? Amazon? Or both? Also, are the split paragraphs & bullet points you mention are they referring to my post or something else? Always looking for helpful advice like this. Thanks again.

  6. #6
    figuring it all out Daffyjkl's Avatar
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    I also find that short runs of the campaign work better. For some reason the campaign seems to go stale after a while. I suggest shortening the period to a week. If not much is happening try changing something, your cover, the price or your blurb. And when you can add more products or authors to your list.

  7. #7
    practical experience, FTW
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    Quote Originally Posted by Daffyjkl View Post
    Thanks for the advice. WriterBN, I agree, the campaigns need to be worked on regularly. Mine are profitable only when I factor in the KENP royalties. Arpeggio, thanks for your comments. The author photo you mention. Is that for Goodreads? Amazon? Or both? Also, are the split paragraphs & bullet points you mention are they referring to my post or something else? Always looking for helpful advice like this. Thanks again.
    A photo for your Amazon author profile and on Goodreads. The split paragraphs and bullet points not for your post here, but for your book description on retailer sites. Amazon allows minimal html, it's worth learning. For example something like this:

    Ipsum lorem 1 Ipsum lorem 1 Ipsum lorem 1. Ipsum lorem 2 Ipsum lorem 2 Ipsum lorem 2.

    into this

    <p>Ipsum lorem 1 Ipsum lorem 1 Ipsum lorem 1.</p>
    <p>Ipsum lorem 2 Ipsum lorem 2 Ipsum lorem 2.</p>

    will publically look like this:

    1 Ipsum lorem 1 Ipsum lorem 1 Ipsum lorem 1.

    2 Ipsum lorem 2 Ipsum lorem 2 Ipsum lorem 2.

    (<p> is for new paragraph </p> is for close paragraph)

    Interesting that KDP advertising uses other authors to show your books. I know a few who are faking their own reviews on a large scale, so perhaps the exposure they get from their own fraud could benefit others who aren't scamming the reviews.
    If you think Amazon vs Giants is bad, do you think that Amazon vs Self-publishers would be better?

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