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For those who are stuck in that rut, what is a good, reliable way to break out of it? Especially since less than 5% of manuscripts are published each year (estimated). Would you advice publishing a few articles for well-known magazines / starting a blog to gain visibility with the publishers and agents first?
There are two fundamental types of amateur writers: those who can have anything they write published without superhuman effort, but find it difficult to write something which actually sells well or gets awards, and those who can't get anything published in the first place.
If your stuff did not get picked up instantly, nor later on, but you're dying to do this writing thing for real, then it's time to downshift, eat some humble pie, and start from the bottom, by accumulating legitimacy on a rising curve through relentless focus. Preferably with a pen name.
1. You choose
a dozen (or a score) non-paying magazines, anthologies, and websites that look OK, and you read what they offer, and then
you tailor short fiction for them. With iron self-discipline you make sure the story is as perfect as you can make it, the structure, the characters, the prose, the opening, the ending. If it takes two weeks to make a 1200 word story or a 700 word flash fic presentable--then that's how much it takes. A month? Two? OK. Then with the same self-discipline you craft the perfect query letter. You send it all over.
Making your stuff perfect even for no-name mags that don't pay is an investment into the future. It shows you believe in yourself; you believe that some day you'll be a successful writer, and your short stories will be collected and you don't want to be ashamed of them or pretend they don't exist.
You write everything for real.
One or more of them has picked up your stuff. You now have the precedent of "being published".
2. You choose a dozen
token-paying magazines, anthologies, and websites that look OK, and you read what they offer, and then
you tailor short fiction for them. Perhaps even to catch submission windows for certain themed issues. You send it over.
One or more of them has picked up your stuff. Being published by each lower rung in the ladder helps you enter the next level by virtue of established precedent.
Keep researching your markets and what gives you an edge. Do they say in their guidelines what they wish to see more of? Provide it! Do they say what they are sick and tired of? Don't write it! This is not about ooh my artistic integrity is more valuable and anyway my dazzling genius shall overwhelm even the most hardened vampire-hater. This is about focusing on your technique and other skills in order to collect publication cred.
Also, the higher-paying a short fiction market gets, the more people send over stories around the upper word limit, to rake in some dough and then buy pizza with it and make belief they are old-school short story writers from 1940 back when you could make a living off this. You're not trying to break into the market for the money, but for the prestige. Sends them short-short pieces which don't take up a lot of space or a lot of budget, thus helping a bit more for the editorial decision in your favor to be taken and providing you with the coveted prestige cred.
3. You continue upward to semi-pro and pro publications, unless you hit your current ceiling earlier--for example by now
Far Horizons or
Aphelion take your stuff from the first try, but
Grimdark or
Deep Magic don't, in spite of all the little tricks you try, and you can't even squeeze into some
top-tier anthology, only third-tier ones. All right, then this really is your ceiling for now.
Version A
You have a story or more out with a pro or at least semi-pro publication. Now you can look for agents for your books. The name of a respected publication in your bio will help the slush reader decide to pass your query to the actual agent and the actual agent will not unlikely give you the benefit of doubt for at least half a page more.
Version B
Your short stories have reached their current market ceiling on a lower level. You either start over, or you build from what you have now. Publication credentials of "not top-tier" kind are still good to have, but are more likely to help you with "not to-tier agents" or better yet, when you send your novel directly to the editors of indie publishers and big publisher e-arms which accept direct submissions. With any luck, your novel comes out next year and you start sulking at editors and screaming at the cover-artist. You continue working on your skills until the point when either
a) you do manage to break into a top-tier short story market, or
b) you write three more books for your indie publisher and on the fourth perhaps you feel you've reached a higher level and can try with agents all over again.
Version C
You say "screw it" and hole up in your volcano lair and keep working on your writing skills until your debut novel is damn well published, with or without an agent, by a damn serious publisher, and then the top-tier magazines will damn well start publishing the stories they previously rejected.
Example--gritty space opera star
Neal Asher*--published short stories with various minor people, then published a badass novel with Tor, and only after that started getting published with top-tier magazines.
Version D--you keep working with small indie publishers, and second and third-tier magazines and anthologies, publishing a consistent stream of short and long fiction every year, until you suddenly realize you are now respected in these circles, have a certain readership who eagerly await your new book, and the money from all this is starting to either compliment your day job really nicely, or is even enough to retire to a cheap rural place and write full time and enjoy life. Congratulations--you have become a succesful indie pub midlister--cheers!
Pen names can be very important, because if you did
not turn into a an indie pub midlister and your books sell twenty copies a year, you don't want to be branded "the author whose books don't sell". Not that you'll hide this in any future dealings with agents, but being insulated by a pen name from your "trainee books" can make publishing pros feel better as well, and allow your new book to be judged more on its own merit then on your track record.
***
Some signs you're getting better as a writer
1. Technique flexibility--you can write any scene in half a dozen different ways, not just the one.
2. Structure--the opening of the book and the opening of every chapter, as well as the endings, and also the scenes in between, are not sloppy and not falling apart but well-oiled mechanisms that keep driving the reader onward. At every single moment it's quite clear who is where doing what and why (unless the plot demands lack of clarity for a limited time), and at every single moment the reader wants to keep on reading.
3. Prose and voice--you're no longer trying to write "correctly", or "to impress Jennifer", you are writing "the way this book/story should be written" and you believe this.
4. Beta readers start to either tell you that they haven't enjoyed a book like that for a long time, or that they read it super fast, or they invest into the characters and start discussing with you why did Bob not tell Anne that it was he who blew up the monster blob from beyond infinity.
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*From Neal Asher interview:
Q. You started to write more than 20 years ago, but till 2001 you published only short stories in small press magazines or novellas in rather obscure publishing houses. Since 2001 – and Gridlinked – you have published a new novel every year and now you are in the process of writing the 7th novel. Can you explain the turning point? What has changed more: you and your style or the audience?
A. I reached my present position by climbing the writing ladder one rung at a time with people stepping on my fingers. I wasn’t published at all for many years, then I had a few short stories published, advanced to novellas and collections and finally to Macmillan. About twenty years ago I completed a fantasy novel and ever after I was sending synopses and sample chapters to large publishers (and writing more books).
The turning point was a combination of luck and the skills I’ve learnt. By the time I sent a synopsis to Macmillan there had been a resurgence of interest in science fiction, I had attained a fairly high level of professionalism, and when I sent in my synopsis it was accompanied by excellent reviews of my small press work. The timing was just right, since Peter Lavery at Macmillan was looking for SF & fantasy writers to increase his list.
Perhaps a review of The Engineer from the national magazine SFX, which I put on top of they synopsis and sample chapters (of Gridlinked) helped, as did the website I had created which put on display all my other work.