Perhaps it could be only a select few publishers that do this, or it's a new thing, or the publicists are unaware? I wonder if anyone will chime in with some more information about it.
I'm at a disadvantage to you because I've not viewed the YouTube thing, so don't know exactly what was said, remember, so forgive me if I ask what seem like obvious questions.
If it were happening at the publishers my friends work for, they would know about it: they are in charge of their departments, and control the budgets.
I am interested in which publishers are doing this--if they're doing it at all. It could be a misunderstanding at some point, or it could be smoke-and-mirrors on behalf of the vloggers. I don't know. I'll see what I can find out.
I don't really know what goes on behind the scenes, but all of these popular book vloggers make weekly videos featuring books they receive from publishers, and they give a disclaimer that the reviews are sponsored. A lot of the reviews sound somewhat scripted too. That vlogger in particular, Emma, was sort of the first one to talk about it on her channel, and she does mention amounts of money being paid and contracts being signed to review or promote books.
I know reviewers have to make it clear if they receive books for review without having paid for them. And I've seen some book bloggers refer to that as being "sponsored" by the publisher: it seemed they were trying to big themselves up in order to gain status as a reviewer, and to get more free books from other publishers. But a few free review copies is not the same thing as sponsorship, though, as you and I both know.
Your comment that she states money is paid and contracts are signed suggests it's more than just free review copies going on here, and that's what I'm finding peculiar. Because no one I've spoken to has said this is going on, and most have gone on to say they just wouldn't do it: there are too many conflicts of interest inherent in such a plan.
Come to think of it, I recall a certain tv show from my childhood by the name of Reading Rainbow that seemed to follow this exact formula, followed by a jingle. I don't think anything new is going on.
Laws regarding advertising have changed--in the UK, at least. Now companies are allowed to sponsor TV programs but they're not allowed to use those programs to advertise their products: all they get is a quick ten-second trailer at the start of each segment of the show, which is clearly an ad.
It's interesting that there isn't more backlash from the community about biased reviews (there is some), because the reviews are hardly ever negative, and even when they are, they still give the book 3 or 4 stars on Goodreads.
I'm surprised there isn't more backlash. And I'm surprised Goodreads allows such ads. Amazon doesn't.