Alphar Publishing is a brand new company - currently in New Zealand - moving thier operation to California and this will begin thier first season with about 4-5 books. They will be utilizing Lulu (is that a four letter word?). The author does thier own editing and cover design - Alphar pays all fees and puts the final project together and does all the marketing and promoting. Word count preference is less than 100,000 (ouch!)
I have asked them to give me a strong plan regarding brick and morter placement with a solid buy back guarantee in place. Waiting for a reply.
The author may terminate contract at any time or publish simulaneously with other publishers. thus far - the editor has been very upfront with regard to all my questions and has provided very honest and direct answers.
I think it is a good beginning for a rookie who's only other enterprise has been AuthorHouse - now be kind in your replies