Name of a tavern or shop

bluejester12

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"He had seen some posters advertising a new inn, The Soothing Wind."

Work of fantasy. Italicize or underline? I didn't' think either, but wanted to double-check.
 

blacbird

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A name of this sort is a standard proper noun, like that of a person. Capitalized, no italics or quotes.

One standard exception to this rule is the name of a ship, which, by convention, is italicized.

caw