Churn Publishing

Churn is a dreadful title for a publisher.

If you sign a multiple book deal, we will manage your entire career while you write the sequels, giving you more time to CHURN out the bestsellers!

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They talk about publishing services being offered at no cost. That they use this language at all is a problem. Not a fatal one, but a bad sign.

They call an advance a signing bonus.

They've called the company churn. I have friends in start-ups who spend months working out what to call themselves. It's the beginning of a brand identity. That this publisher has chosen a name synonymous with bad publishing, then proceeds to use language often found in bad publishing shows that this publisher doesn't understand the market. They may be a great place to sell a book. They may have a dedicated readership (though I'm SOL if I want to join that readership as I cannot find their books on their site--they talk a lot about promotion but the most basic of promotion is being able to direct an interested, prospective reader to your publisher's page).

Tread lightly.

Since they are primarily an erotica/erotic romance pub, 'churn' has slightly more relevance to their branding than a synonym for hasty slap-dash production. I'm not interested in them, just pointing that out.

seems kind of sketchy to me; submit and try to get published for 50% royalties. Or if you want to keep 100% of your royalties or they don't want to sign you, there are self publishing options starting at 99$ per book. I'm pretty sure that's per title, not per copy.
Is it considered kosher to play both sides of the aisle, like that?

Helix said:

Churn is a dreadful title for a publisher.

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That's exactly what I was thinking.