Context: for my day job I work in communications, writing media releases, articles, website copy etc.
So over the past few weeks, a mate of mine who works in marketing (but has been given the duty of writing media releases) has been asking me for help/advice. Offhand, I said "I should set up an ABN (Australian Business Number) and just write them for you". To my surprise, he immediately agreed. Apparently PR firms don't like just writing media releases. They want to do the whole campaign. *shrug*!
Then my other friend (who is a graphic designer) was bemoaning the fact that she doesn't have a copywriter to recommend to her clients. So, because I do this stuff for my work anyway, I realised I could set up a side business and do some freelance copywriting.
The problem is I have no idea about how pricing. It kind of makes sense that media releases would be a flat fee, whereas website copy would be by the word. Does anyone have any experience or advice for this sort of thing?
So over the past few weeks, a mate of mine who works in marketing (but has been given the duty of writing media releases) has been asking me for help/advice. Offhand, I said "I should set up an ABN (Australian Business Number) and just write them for you". To my surprise, he immediately agreed. Apparently PR firms don't like just writing media releases. They want to do the whole campaign. *shrug*!
Then my other friend (who is a graphic designer) was bemoaning the fact that she doesn't have a copywriter to recommend to her clients. So, because I do this stuff for my work anyway, I realised I could set up a side business and do some freelance copywriting.
The problem is I have no idea about how pricing. It kind of makes sense that media releases would be a flat fee, whereas website copy would be by the word. Does anyone have any experience or advice for this sort of thing?