Indie authors - how do you classify your Urban Fantasy novel on Amazon?

Hey all,


I'm working on an Urban Fantasy I plan to self-pub before the end of the year and I'm curious to know who else has self-pubbed an Urban Fantasy and how they've classified it on Amazon. There is no actual Urban Fantasy sub-genre, and when I search for UF books they seem to vary as far as genre classification.


As far as my particular novel, it centers around a strong, non-human female character in an urban setting that's also an alternate universe. Romantic elements, but not a romance and no HEA between any two characters. So far I haven't found an UF books that aren't at least partially set on Earth, so I was leaning more towards fantasy, but when I showed it to an editor she said it read more like paranormal romance and would be misleading to classify as fantasy. She suggested urban fantasy, but once again the sub-genre doesn't actually exist (paranormal fantasy is the closest I've found).


Anyway, if anyone has any suggestions or insight it would be much appreciated!

Parametric said:

I believe there is such a category on Amazon, but it might be deeply buried. I just looked up a YA urban fantasy by one of my editing clients and it's listed (among other categories) as:

• Books > Science Fiction & Fantasy > Fantasy > Urban
• Kindle Store > Kindle eBooks > Romance > Paranormal
• Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Urban

Click to expand...

Aha! The first and third categories definitely look correct to me. Thanks!