I think a bigger issue is that there is a lack of conscious thought for many people with regards to who they vote for. Even people I know why try to be informed often have no idea as to the other sides of the issues.
I was talking to my SO yesterday about the fact that there is some pretty blatant hypocrisy in terms of the standard party line in both parties, but how this is so rarely addressed. I'm not saying that you can't think that in one instance government intrusion is allowable, but that in others it isn't, but it seems that most people just don't recognize that they are backing two complete different philosophies in different circumstances. An example would be saying that it's fundamentally wrong to have gun control because it goes against the constitution, and the constitution is the be all and end all of our legislation, while then saying that we need to have an amendment to the constitution to prevent gay people from getting married.
In my mind, if you believe both those things, then there is a conflict going on, and you should be able to explain why you feel that in one instance, one thing is right, but in the other, it's wrong. Many people I know not only couldn't answer that, but don't recognize the conflict in the first place.
Politicizing issues has just caused this to happen more and more, and I feel that we need to be encouraging people to think about why they vote for someone, or why they feel a particular way about an issue, and moreover to have actual fact-based reasons behind why they have those opinions. Maybe then we could have real, valid conversations rather than politicians who just say whatever they think sounds good on the surface.
ETA: I got like no sleep last night, so I'm hoping this actually makes sense.