Cracked.com

It is a decent clip so I don't see it making you look bad in any way. But I personally put some freelance work under a different name if I think it is too far from my main fiction brand.

I actually wouldn't call Cracked a straight comedy website, at least not in the same sense as say, The Onion, where every word is pure silliness. In recent years, Cracked has addressed a lot of serious topics (albeit liberally seasoned with humor).

Therefore, as a regular Cracked reader, I would personally be very open to reading a serious work by someone whose articles I'd enjoyed. There is one caveat. I'd want fair warning that the work wasn't comedy, not because it would change my level of interest, but because it would change my expectations.

Have you ever taken a swing of orange juice when you forgot you had juice and therefore expected the taste of milk? The juice could be delicious, but for one stomach-churning moment your brain screams, "This is the most disgusting milk I've ever tasted!"

To avoid that scenario, I'd put a disclaimer on any links from the article to the book that basically said, "Hey, FYI...this is juice." (Or translated into non-crazy: "Believe it or not, Springs writes serious stuff too! Check out...blah, blah, plug for book.")

That's my vote. Others might feel differently.