So, more thoughts, mostly for those like stormowl7 who may happen across this thread. Usual disclaimer: I'm not an expert, I'm not half as experienced as the regulars on this forum, and my word is not the only one. Do your own research and figure out if you want to enter into a professional business relationship with any publisher.
Since there seems to be some confusion about what research involves, the following is what I do on EVERY publisher site I look at. (Note this is just the superficial stuff. I'd be checking third parties before subbing anywhere.)
So I open up
www.fantasyworkspublishing.com. Nice home site. I'm partial to black background no matter what my web designer friends say.
First thing I notice is that the site is author-centric. A site won't sell that many books for a publisher, but it should be the publisher's main brand presence for industry partners, journalists, reviewers, agents, and so on. Authors wanting to be published are not in short supply. That website needs to serve a lot more than them. That it doesn't is indicative of where the company's brand is focused. Publishers that focus on selling to authors don't sell enough books to be viable.
Strike one.
Then I check the books the publisher has out. Only one. OK, new house. That isn't bad--just means wait-and-see a bit, maybe. Let's look at those upcoming titles. Wow, there are a lot. For a small house, that means there's either a lot of rushed editing/production going on, the house is accepting way too many submissions, or there are going to be delays.
Strike two.
Oh, "Join Us?" With jobs listed! Awesome, I'm currently looking, and obviously the house is going to need to staff up to get these books done. Ah, paying editors in royalties. Now ranked below e-lance in my job search database.
Strike three for the royalties alone--with Amazon sales for the only book in the 600,000-range, those royalties do not make a viable job. I'm also giving
strike four for being understaffed, because you won't get good editors with that model, which means either more delays or shoddy editing. When editors do sign on to royalty models (and I've done this, before I knew better) they leave soon after, which is bad for your authors but worse for your company's ops.
I'll give you ball one and ball two on the current editorial team not having any experience listed and not using industry standard editorial titles because it's the playoffs and David Price is pitching. (Ba-dum tish!)
All of the book blurbs I've looked at so far have basic mechanical writing issues.
blurb for The Blood Maker said:
Discover why Las Vegas is really called, Sin City.
E.g. that's a comma splice. That's not the only example, either. Lots and lots of clunky wording and some bizarre and inconsistent form and style on the blurbs, which make me wonder if the authors are writing their own back cover copy. If they are, this is risky. Back cover copy is crucial and very difficult to write well. It's one of the things a publisher should have expertise in.
Strike five.
(The books also seem to be a mix of paranormal romance and sword+sorcery/epic, which seems like an odd mix given, as far as I know, there isn't a whole lot of crossover in readership there but I'll assume this is based on something I don't know.)
When I pull up your author's own pages from a quick Google search--which is what I do every time I want to check out a new author online, by the way--all I see is promotion fluff for other FWP authors.
Strike six. Worse, it seems like it's all for the same author at the same time. Seeing Ross Smeltzer a lot right now, the author of FWP's only book, so it's kind of transparent that this is directed promo, which means as a reader I don't trust your authors' judgement, because I know it isn't their own.
Strike seven, for wasting your authors' credibility with potential fans like me.
Authors on social media who spam their own and others' stuff? Unfollowed. Unconditionally and immediately. Most of their facebook pages have below 500 likes, which tells me their social media traction isn't going to move copies when the books are released.
Of course, the home page for FWP still lists the company's "individualized and comprehensive marketing plans" on the main page. I presume those go well beyond author's cross-promoting each other on their sub-500-like facebook pages? I won't give a strike here, but I can already see John Gibbons coming out to argue the call.
So, let's pretend I'm a reviewer: I look at your reviewer tab, and I can't read the text because it's red on a grey background. Also, your header starts displaying badly.
Strike seven, hire a web designer and don't use BuildYourSite.com. Mostly because you're a professional business and the site should reflect that. Remember, though, that as an author (or any partner) I want to see that the business is financially viable. I'm aware of how tight small publishers have to be run, but it ain't a good sign when the company can't drop $500-$1000 on even a basic freelance web designer. (Good site desigm should cost more. But I'd cut a small house some slack if the first version looks a bit cheaper/simpler.) Where's the money for the book tour and launch material you promise on the submissions page going to come from if the site isn't even set up properly?
Back to that reviewer page: When I highlight it (which I don't do if I'm a journo, because I have an editor screaming at me to bail out the Blue Jays beat guy, who's sick but it's Sunday and who the hell else is gonna do it?), it's asking for my blog's circulation numbers. With many publications, this is privileged information for advertising reasons, and you won't get it. Even asking for it probably gets your email closed.
I'm not a reviewer, but I used to run a student paper which got ARCs from all kinds of publishers, most of which we gave away in contests because we had way too many to review. We never requested ARCs--no time, and anyway how would we know what's coming out in six months time? (This is a student paper--it may not be
around in six months time. And those extra ARCs, because it turned out the student body didn't want 'em either, are probably still in the office. You can tell a good student paper office, much like a publisher's office, by how many piles of books and magazines have been repurposed as tables and other furniture the pub can't afford to buy at IKEA.) Even were I somehow aware of the publisher and the book, I'm probably not filling in 8-10 fields. I want ONE field. You get a quick line asking in general if you have any releases ~three months away, my name, my publication, mailing address below signature. Send or do not. There is no try.
Strike eight for the entire review set-up--I hope you're not waiting for them to come to you.
Strike nine for the review request design that means even if I
do come to you, I'm probably not getting an ARC.
Look how other major publishers do it. They have easy social media contact info on their sites. If I am a journalist, I ping them there. Just like an author checking out a publisher, you can scope that journo out before responding to the offer, if you want. If you're sending out an unsolicited ARC--which you should be doing, complete with press pack--you definitely research the journo so you make sure you're sending the kind of book they're likely to want to review. Journos will have their work history posted online and usually have a full professional profile on any publication they're employed by.
On to the submissions page! Favourite place for wannabe authors like me!
You don't want to hear from agents or lawyers.
Strike ten. Completely unprofessional and completely unnecessary. Nothing is gained by putting this out there except signposting that this publisher is going to be hard to work professionally with. I'm actually adding
strike eleven here, too, because this is an auto-closer. It's the only reason in this big, long post that on its own would cause me to advise someone against submitting to FWP. Just too many bad signs associated with that approach.
I already mentioned it above, but the only book published isn't exactly lighting up the Amazon rankings. Amazon rankings can be unwieldy, so let's run the press hits for
The Mark of the Shadow Grove. General Google first, which is all I'm likely to do if I'm an interested reader or reviewer. I get one blog review in the top 10--on a romance and YA site, oddly, since the book looks like epic fantasy. I'm gonna go ahead and give
strike twelve there--props for the review, but it's not well-researched or targeted, which makes me wonder if it's a personal connection. Great start, not enough. (ETA: This book launched on Jan. 15. There should be launch press. It should probably be pre-arranged. This should probably be another strike but I'm not going to bother rewriting all the numbers.)
I tried Google News with the same search. Got a couple stubs--one classified, one site that won't load. Eh, not a strike. Not a plus, either.
I get the book's Goodreads and Amazon pages, too. Five-star reviews from other FWP authors. That's
strike thirteen and
strike fourteen--one for Amazon and one for Goodreads. Dishonest reviewing. Yuck to me as a reader. The couple non-FWP reviews there say they were sent ARCs by FWP "in exchange for an honest review". I'm not going to call this a problem because I'm not big enough on Goodreads to know if it's common practice or not, but it leaves the same yucky taste in my mouth as an average reader looking for good fantasy. Just looks unethical. Might be the journalist side of me.
Ooh, last stop on the line--I found your blog. There's an excerpt from
The Mark of the Shadow Grove:
I saw her close to the fire. I approached her. Instinct—animal’s blood confusing image—controlled my fatigued limbs and I felt no fear, run-on sentence though the flames blazed high and the hilltop was forlorn non-sequitur--what does the hilltop being forlorn have to do with his fear?;. The night was black as deep water . . . . She turned and approached me. “There are no masters here. Only you and me,” she said.
Credit to Smeltzer--it's actually an intriguing enough excerpt, though I feel like more than a sentence (which should be 2-3 sentences) is warranted for an excerpt. What it needs is an editor. If this is the standard of editing for published works in the launch materials on your blog...
strike fifteen.
Actually, you know what, I just read some more of the blog:
strike sixteen for not knowing how to use basic Wordpress WYSIWYG editor tools and
strike seventeen for more writing errors in the blog posts. This is your professional brand. This is what my fans would see when they check out the publisher. What will they think?
You know what, reading more of the blog and posts here?
Strike eighteen for use of "traditional publishing" as a term. Yeah, nitpick, but an important one.
All these things are, are question marks from one possible author. (Because I do write fantasy, in fact.) To be clear, I could find things like this in for
every publisher in the world. That's part of doing business and research. I have to balance the question marks with the possible benefits.
The real issue here is that for eighteen possible problems there are next to no redeeming benefits. Seriously. I'm trying to be charitable. I don't like being overly critical. I'm Canadian--I hedge my bets and apologize. Sorry. I just can't find much. Sometimes small presses are good because they can hit market niches well, but I don't see that here. The covers are OK, I guess, but my eye for these things isn't great and they don't jump out at me either (there are a couple I wish the text was clearer, too). I'd give you props for being local if I knew where you were local to, and ideally if I saw some engagement in that local community's literary scene.
Like I said in my other post, lots of publishers come in here with some question marks. Let's call those yellow flags--a kind of "let's wait and see how this goes and how they respond" situation. Let's continue our very, very belaboured baseball riff and say three strikes equal a "yellow flag". We've got six yellow flags, then. I have to ref soccer tomorrow, so two yellows equals a red, where I'm running from the publisher. That's three red flags, cumulatively.
I'll reiterate: one opinion. Some of this will come down to interpretation, and if Old Hack wants to counter any of my surface research, I defer completely to her knowledge on the matter. If you're reading this out there and you want to submit here, it's up to you, absolutely.
Even with some worrying signs, who knows, I guess? I'm just a prospective author who lurks and occasionally posts in BR&BC. I grant I can be cynical because I got fooled into working for a well-meaning but very flawed publisher before I knew better. That's my experience. That's it. What do I know?
This isn't even deep level business criticism, though. I've got no idea how the company culture works, the lack of titles means it's really impossible to judge sales yet, I don't have access to internal or industry metrics on book marketing and performance. This is what VeryBigBeard, Potential Author gleans from an hour or so poking at a potential publisher for my book (which I hope to have ready for sub in late summer--we'll see).
I'll be real interested to see the reaction--that's really why I'm posting this at all, beyond whatever help it might give to others in my position. I bet a lot of my questions can be overturned by that whacky video review booth MLB umpires get to stick their heads into (none of that for me!). And that's great. I want to see businesses succeed--I've had two start-ups die on me so I know what it's like.
Look at these as mistakes. Look at them like a
writer looks at mistakes. No matter the intent, something didn't click. Some misunderstanding occurred where it is your job--be it website or story--to communicate clearly. Getting defensive at critique is pointless--it just drives people off and builds walls around the work. How they take critiques says a lot about the ability of a writer to grow--and damn if I haven't been guilty of bad reactions to critiques before. Same is true of publishers. Same is true of any business.
Learn from it. Grow. Be bigger. Make more mistakes. Learn and grow again.
Best of luck to Fantasy Works Publishing and any authors looking for publishers. Hope this was helpful at some level. If not, the mods can ping me and I'll edit/delete/ruminate on the future of the Blue Jays and IFAB's willingness to embrace video replay technology. Toodles.